A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

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A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

Chief Marketing Technologist

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company,...

A big topic these days is Sales and Marketing alignment. Scott Brinker always has some good ideas.

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