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3 brands, 3 domains/alias, how does UTM, GA work?

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Anonymous
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3 brands, 3 domains/alias, how does UTM, GA work?

Hi!

We have 3 brands/3 alias that we need when creating landing pages each will need its own:

1. GA

2. UTM

How will Google Tag Manager work since each brand will need it's own GTM code?

The issue I'm seeing is in GA, each brands landing pages will go through one domain, is that correct?


Any way around this?

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Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Sanford is right on this.

Once you have created domain redirects, all your LP's will become immediately available to all domains.

Here is the danger with regards to GA since, your LP template has only 1 GTM code and tag... so by default, the LP will have the same GA tag in each domain instead of a different one.

2 solutions are possible:

  • The simplest one, that works well if your domain have a different branding, is to have different LP templates for each domain you manage. Each LP template will have a a different GA tag. This solution relies on the fact that you do not need to use the same LP in multiple domains and you can rely on the fact that the user will not mix the LP templates
  • The most efficient one is to have your GTM to be configured to detect the domain in which the LP and change the tag automatically. This is the solution you need to implement if the 3 domains have the same branding and should use the same LP templates. (as for instance if the 3 domains are mydomain.com, mydomain.fr and mydomain.de).

With regards to the UTM, this should have no impact, unless I missed something. UTM are being captured from the URL parameters in form hidden fields. This will work transparently on all domains.

Also, vote here:

-Greg

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12 REPLIES 12

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

There's only one domain per instance for your landing pages without contacting support.

Level 10 - Community Moderator

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

? Domain Aliases don't require a case AFAIK.

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Not for a single domain, but for multiple you have to talk to support since out of the box you get one "______.domain.com" for landing pages, unless I didn't understand the question.

Level 10 - Community Moderator

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Under Domain Aliases, you can add multiple domains such as pages2.example.com and pages3.example.com.

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

And you can even add completely different domains, such as go.mydomain2.com and go.mydomain3.com.

-Greg

Level 10 - Community Moderator

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Of course.  I was directly addressing the contention that "out of the box you get one '______.domain.com'."

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Isn't the problem that the domain doesn't match the product? IE the domain can't be applied regardless of what precedes it?

Level 10 - Community Moderator

Re: 3 brands, 3 domains/alias, how does UTM, GA work?

There's no problem with this config. Are you thinking of branding domains?

Anonymous
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Re: 3 brands, 3 domains/alias, how does UTM, GA work?

Sanford Whiteman yes since we have 3 brands we just need the brand seperation and also for tracking/reporting purposes.