A majority of customers find their consultants to be their most valuable resource during their Marketo onboarding. However, we also know your time with them is limited. Check out the following advice - most of it sourced from Mark...
“Imagine you win the lottery today and quit your job tomorrow. Would someone be able to step right in and take over your Marketo instance?” This is the mindset Tori Forte, Marketo consultant extraordinaire, recommends as you’re th...
By Phillip Wild​, original discussion can be found here.Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be distilled into an email dri...
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Y'all have seen this type of double-confirmation popup, I'm sure:It's helpful if you want to give end users a little additional nudge, for example to use their legal name, a working email address, and so on — stuff that you can't ...
The idea is for Snippets posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes!ArrayLists in briefAs you advance with Velocity, you'll make heavy use of ArrayLists, that i...
Marketo user SS asked a good question about datatypes in webhook responses. Referring to the documentation provided by a 3rd-party lead enrichment service, she notes:Because all of the custom fields created for the webhook must be...
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When Marketing is responsible for generating pipeline each quarter, be sure that lots of events, emails, and webinars are going to be planned. As a Marketing Automation Manager, it’s my job to make sure that all online campaigns a...
Adding Munchkin to a Wix websiteEither I was a bit overconfident in this Marketo Community Post from over a year ago about Munchkin & Wix, or Wix has changed something since. (Can't track changes on their side, not being a real Wi...
Avangate powers commerce for the modern digital business.Hoosh Marketing - Use Marketo forms to capture leads details in Events & Tradeshows with no Internet access.MTarget - This platform was developed in order to be able to resp...
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With Marketo’s segmentation and dynamic content feature, sending highly relevant and highly targeted emails to your customers and prospects has never been easier.At Influitive, we use both these features regularly to send highly p...
The Stackies: Marketing Technology Stack Awards
The second annual Stackies awards are coming up! What does your Marketo Stack look like?How do you visualize your marketing technology stacks?Share an illustration of your stack with your marketing peers!Winners will be celebrated...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
"…the contemporary prejudices that too much paperwork slows you down, clogs things up. But if you take an historical view, it's bureaucracy that sees you through the rocky patches and enables the state to survive. Bureaucracy is n...
Once in a while, we marketers forget how far we’ve come. Back in the day, before LinkedIn, Twitter, Facebook, Pinterest, Instagram, and Google AdWords, there was still traditional inbound. Believe it or not, some of those strategi...

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