Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to understand al...
Hello Community,Thanks to all that attended the Webinar “Email best practices, defining a winning strategy with Don Mayberry”. This was a great success with over 300 people watching in real time. For anyone unable to attend, not t...
The idea is for Snippets posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes!ArrayLists in briefAs you advance with Velocity, you'll make heavy use of ArrayLists, that i...
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*****Originally Published on Grazitti website*****What’s In It For Me?Risks involved when enabling the new email editor.Ideal way to make the full use of the new editor.Experience of marketers who have started using the new Email ...
Whether you implemented or inherited Marketo, one of your first tasks as a Marketo owner will be the creation of new email templates.Your old email templates may need a refresh, or you’re unhappy with the default ones; either way ...
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Hot off the press: New eBook:True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to a...
When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits.Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining segmentation, app...
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This post outlines how to test emails when you want to:test for statistical significancetest an email in a nurturehave clear reporting when using an email performance reporttrack what variation a lead receivedEmail Programs are gr...
Avangate powers commerce for the modern digital business.Hoosh Marketing - Use Marketo forms to capture leads details in Events & Tradeshows with no Internet access.MTarget - This platform was developed in order to be able to resp...
The Stackies: Marketing Technology Stack Awards
The second annual Stackies awards are coming up! What does your Marketo Stack look like?How do you visualize your marketing technology stacks?Share an illustration of your stack with your marketing peers!Winners will be celebrated...
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Optimizely makes it easy for customers to turn their data into action (we even developed a revolutionary approach to statistics for experience optimization). But you don’t have to be a statistician or an analyst to effectively mea...
Intro​ | Part II​Create your nurture test roadmapHaving a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Before you do anything ...
Part I​ | Part II​Why your nurture programs flop.Nurture programs should be not taken lightly. They take a long time to plan, prepare, and implement. I’m going to show you how to make every nurture program you create successful.Th...
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Intro | Part I​Build a data-driven engagement program in MarketoThe hardest part is behind you, the pre-work will not only force your team to align, but you now have a clear roadmap for what to track in Marketo! You will thank me,...
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With one simple test, I was able to get a 165% increase in our survey responses. Here's how I did it.Optimizely takes our customer's feedback seriously. We've created tight feedback loops that allow customers to share their experi...
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Your email was looking just great, until you made one minor change in Marketo and now it’s totally broken!Don’t worry, this is a common scenario and it’s not always Marketo’s fault.In this article we help you diagnose the culprit ...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
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Your company is unique, right?You have your own mission and purpose, of course. Not to mention your own set of goals and expectations, your own distinct culture, ideas and expertise. So why would your benchmarking be viewed largel...

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