As you already know (right?) Marketo-hosted Landing Pages can be accessed with or without a trailing .html in the path part of the URL.[1]So these URLs are aliases for the same content:https://pages.example.com/myoffer?utm_medium=...
To newbie developers (and to non-developers) there are 2 ways to sort text: “alphabetically ascending” or “alphabetically descending.” That’s it.By “alphabetically,” those folks mean case-insensitive sort order, where uppercase/lo...
When an HTML document requests additional HTML content over Ajax (XMLHttpRequest), the browser doesn’t run the code inside <script> tags in the response.[1]This is so even when the response is an otherwise-living HTML document.[2]...
Some small signals from end users — stressing some — can be disproportionately meaningful.[1] One such signal: that they started to fill out a form, so you can compare/intersect with people who eventually submitted the form.The de...
While you should be loading embedded forms from your Marketo LP domain, it turns out just changing the URL is not enough.Using a non-Marketo-owned domain to load forms2.min.js and call loadForm() seems to avoid collateral damage f...
New developers (and non-developers) often mistake values that might be converted to, converted from, or treated sort of like Booleans for a language’s actual Boolean type. This leads to internal contradictions like: I have a Bo...
Community user JW asked a surprisingly unprecedented (AFAIK) question:I am looking to send out a communication to our customers that includes that persons Policy Number. Unfortunately our legal department will not let us send the ...
For arithmetic in Velocity, the only safe approach is the so-called “tools-ish” one: use MathTool methods like $math.add, $math.sub, and $math.mul.The ruleAside from the one exception later in this post, you should not use the Jav...
The removal of Reflection-based features from Marketo’s Velocity environment in June 2019 was a disappointment — however inevitable — to those of us who push email scripting to the limit. Requirements like encoding, hashing, encr...
Velocity does something magical when you just output a Lead field (without any other code at all). The magic: it truly outputs the value as stored in Marketo. A {{lead.token}} doesn’t do that by default. Community user AB wondere...
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I obsess over questions like “What is a webhook?” like philosophers contemplate “What is consciousness?” (Or like others wonder “Are we merely 3-dimensional cartoons watched by N-dimensional beings?”)It’s a different kind of searc...
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The post title is a bit of a mouthful, but if you've been bitten by a certain feature gap you'll know what I mean.One of the first things you learn about Wait steps is they don't have a literal Add Choice option.This can be frustr...
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Despite instructing a Community member to “search my posts” the other day, I ran a search myself and there wasn’t a one-stop explanation of what Do Not Track (DNT) means in Marketo (on a deeper technical level than you get on the ...
In this edition of Marketo Master Class, Marketo Champion Chelsea Kiko takes a deep dive into the process behind building a Center of Excellence (CoE). Chelsea covers various considerations for building a CoE in both a fresh Marke...
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Update 2019-11-07: This tip must be paired with the HTML and JS hints in this newer post to fully avoid accidental blocking by Tracking Protection.Buried in a bunch of my Nation responses is this ginormously important guideline: w...
Printing fallback content when a Lead field is blank is a basic Velocity task. You can do it in a few lines of clunky code... but that's a few lines too many! Seeking a one-liner, you might reach for Velocity's built-in $display....
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Featured in the October edition of the Fearless Forum, Amber Hobson of Applied Systems is walking us through her journey of implementing Dynamic Content. In this master class, Amber goes into detail about her team's marketing stra...
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In the feedback from our Video Link : 2469 , we received a lot of comments asking for more information on the inaugural members of our Fearless 50. As a result, we have created a new series for our customer newsletter called How ...
Boolean type fields enjoy a strange place in Marketo's Velocity implementation.On the Marketo UI side and via most Marketo APIs, Booleans hold consistent true/false values (presumably using SQL bit type fields under the hood).But ...