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Y'all have seen this type of double-confirmation popup, I'm sure:It's helpful if you want to give end users a little additional nudge, for example to use their legal name, a working email address, and so on — stuff that you can't ...
This month, Marketo unveiled its latest suite of product capabilities to further empower marketers to create more personalized and authentic cross-channel experiences for their buyers. Built into the Marketo® Engagement Platform, ...
Marketo had a very exciting week last week with our much anticipated Marketo Account Based Marketing Event. 350-plus customers, prospects, partners, influencers, analysts, and media in a packed room at the Four Seasons San Francis...
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*****Originally Published on Grazitti website*****What’s In It For Me?Risks involved when enabling the new email editor.Ideal way to make the full use of the new editor.Experience of marketers who have started using the new Email ...
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Ebook: 5 Ways Marketing Automation Can Help Your Enterprise Grow​ These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digi...
I will be using this space more and more to highlight 'What's New' on the site to make it easier for you to find some of the goodies we have added to the Nation. Here's a great page on all Enjoy!
Avangate powers commerce for the modern digital business.Hoosh Marketing - Use Marketo forms to capture leads details in Events & Tradeshows with no Internet access.MTarget - This platform was developed in order to be able to resp...
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With Marketo’s segmentation and dynamic content feature, sending highly relevant and highly targeted emails to your customers and prospects has never been easier.At Influitive, we use both these features regularly to send highly p...
The Stackies: Marketing Technology Stack Awards
The second annual Stackies awards are coming up! What does your Marketo Stack look like?How do you visualize your marketing technology stacks?Share an illustration of your stack with your marketing peers!Winners will be celebrated...
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Optimizely makes it easy for customers to turn their data into action (we even developed a revolutionary approach to statistics for experience optimization). But you don’t have to be a statistician or an analyst to effectively mea...
Intro​ | Part II​Create your nurture test roadmapHaving a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Before you do anything ...
Part I​ | Part II​Why your nurture programs flop.Nurture programs should be not taken lightly. They take a long time to plan, prepare, and implement. I’m going to show you how to make every nurture program you create successful.Th...
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Intro | Part I​Build a data-driven engagement program in MarketoThe hardest part is behind you, the pre-work will not only force your team to align, but you now have a clear roadmap for what to track in Marketo! You will thank me,...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
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In the last 25 years, I have worked with Marketing organizations all over the world. I am still amazed about how they think about Influencer Marketing because they tend to take the old school PR approach and target individuals wit...
Once in a while, we marketers forget how far we’ve come. Back in the day, before LinkedIn, Twitter, Facebook, Pinterest, Instagram, and Google AdWords, there was still traditional inbound. Believe it or not, some of those strategi...
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Your company is unique, right?You have your own mission and purpose, of course. Not to mention your own set of goals and expectations, your own distinct culture, ideas and expertise. So why would your benchmarking be viewed largel...

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