In this edition of Marketo Master Class, we're partnering with Marketo Champion Ann Marie Gastineauto demystify best practices around scaling a nurture in Marketo. In this article we'll take a look at the time and place to impleme...
Velocity does something magical when you just output a Lead field (without any other code at all). The magic: it truly outputs the value as stored in Marketo. A {{lead.token}} doesn’t do that by default. Community user AB wondere...
nelson pointing at marketo
The post title is a bit of a mouthful, but if you've been bitten by a certain feature gap you'll know what I mean.One of the first things you learn about Wait steps is they don't have a literal Add Choice option.This can be frustr...
Printing fallback content when a Lead field is blank is a basic Velocity task. You can do it in a few lines of clunky code... but that's a few lines too many! Seeking a one-liner, you might reach for Velocity's built-in $display....
A majority of customers find their consultants to be their most valuable resource during their Marketo onboarding. However, we also know your time with them is limited. Check out the following advice - most of it sourced from Mark...
Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to understand al...
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Featured in the October edition of the Fearless Forum, Amber Hobson of Applied Systems is walking us through her journey of implementing Dynamic Content. In this master class, Amber goes into detail about her team's marketing stra...
For any Velocity project, I've taken to offering clients a separate config token, call it {{my.ThisIsWhereYouChangeStuff}}, where they can manage some output settings without having to email me all the time. Then there are one o...
By Phillip Wild​, original discussion can be found here.Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be distilled into an email dri...
Velocity is the only language where Brevity for Brevity's Sake is OK. In other languages, reducing total lines of code (LOC) with show-offy shortcuts just means your code will make no sense (to you or anyone else) after a few mon...
With an assist from Velocity, your emails can have time-responsive content. (And I don't just mean Happy ${day_of_week}, ${first_name}!)When the same email is resent with different primary content (e.g. a weekly newsletter), Veloc...
Get Ready! Get ready to become a Marketo Certified Expert and discover new opportunities for career growth and advancement. During a recent certification webinar, Inga Romanoff shared salary data that validated the value of Market...
Chase Sapphire Subject Line
Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You...
Here are 25 elements you can test in your emails:Subject lineFrom nameDay of week sentTime of day sentCadenceLinks vs. buttonsImage-based CTAs vs. HTML CTAs (aka bulletproof buttons)HTML vs. textSubject line character lengthSocial...
Newbie Q: “Where do I click to see X?” Oldie A: “You don't.”— the least happy type of Community threadNew users may search in vain for a log of all Filled Out Form events plus their point-in-time form data. (That is, even if field...
Unsubscribe System Token{{system.unsubscribeLink}}1. Allows the “Unsubscribe” link to be placed anywhere in the email, and even to be set on the template level.2. Functions EXACTLY as the appended unsubscribe link3. Doesn’t count ...

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