The health of your database is of great importance to the effectiveness of your Marketing Automation. So why exactly should you be concerned about email duplicates? Well, there’s a number of reasons.
So duplicates cause headaches, I get it. But what do I do about them? Unfortunately, there is no magic bullet here. Depending on your specific use case you need to simply make sure to manage them and keep the impact to a minimum. Some considerations:
Whatever your use case, it is well worth checking the system smart list called Possible Duplicates regularly to understand what is going on. As mentioned, there is no 100% solution, but by managing the process you can limit unnecessarily cluttered processes.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.