How do you visualize your marketing technology stacks?
The real point of the Stackies is to share your ideas with the marketing technology community and to learn from others. Marketing technology stacks — the collection of marketing technology products that your company uses and how they’re conceptually organized — are an important part of modern marketing management. We can learn a lot by seeing how our peers conceive of their stacks and the pieces that they assemble together. All entries into the Stackies will be publicly shared in a SlideShare deck at the end of the contest — so everyone in the community benefits from the effort invested in these, and everyone who enters gets recognized for their contribution.
So what do you need to do to enter the Stackies? These 4 steps (follow carefully):
The judging committee will select the five best entries as the winners. Entries will be judged on the following five criteria, in this order of importance:
A note about “detail.” We prefer that entries in the Stackies include the specific products that are being used. This isn’t for endorsing any particular vendor, but to help us collectively see examples of where specific products fit out in the wild.
However, this is not a requirement. If you don’t wish to disclose a particular vendor, simply put a generic placeholder label for that product in your stack (e.g., “Data Management Platform”). A Stackie entry that has anonymous product placeholders can still win. But if you are willing to name names, we’d greatly appreciate it, as it does make these stack visualizations considerably more tangible.
P.S. There’s not much fine print to the Stackies, but to be safe, I’ll add this: I reserve the right to disqualify slides that are offensive (sorry, no nude pictures in your stack — that’s thinking too far out of the box) or trivial (if you use just a single marketing tech product, I’m happy for you, but there’s no value to the community in sharing that stack-of-one) or for some other yet-to-be-determined reason seems inappropriate or outside the spirit of this exercise
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