MARKETO IN THE NEWS
Title aside, the core focus of this interview with Sanjay, Marketo CMO, is on our success in personalization and engagement, as well as Marketo’s transition into B2C. It is a strong foray into discussing adblocking, building our narrative of the intersection of martech and adtech.
Sanjay, Marketo CMO, is featured in this roundup of Silicon Valley execs offering their take on how they keep their kids safe online, which includes expertise from the former CTO of Facebook, Microsoft’s chief privacy officer, the founder of the Webby Awards, and an exec from Amazon Devices. This is great P1 exposure and an early win from our new U.S. PR agency, Hotwire.
Executives from the Detroit Pistons, the Portland Trail Blazers, sports analytics agency E15, and Marketo, Inc., will take the stage in Austin at South by Southwest (SXSW) for a panel on how marketing technology is reshaping the way sports franchises interacts with fans.
Marketing Magazine (Australia)
Greg Taylor is quoted on another piece of great coverage about our strategic partnership with Wunderman.
Airofmelty is an online French B2B publication which covers news from the marketing and advertising industries, with a strong focus on Millennials. In this interview, Liz Smyth discusses how brands should engage with Millennials and how mobile plays a key role in reaching this audience.
Contagious Magazine used the EIU research in an article about creativity and development in advertising.
Australian Financial Review
Mani Thiru, senior director, alliances at marketing technology cloud provider Marketo says companies that successfully anticipate customer needs ahead of clear customer demand are rewarded with quicker adoption, shorter sales cycles and the loyalty and following of an audience that "gets them".
The 2016 IDC MarketScape for Worldwide Marketing Cloud Platforms has published, and Marketo has been named at the top of the Major Players category. This is the first time that IDC has produced a vendor ranking report for marketing automation solutions. They will be producing them regularly in the future and are growing their research practice for marketing automation, so they will be an analyst firm to be aware of going forward. In the report, IDC calls Marketo an especially good choice for companies who “want to avoid complex integration project and…prefer to have a single platform to manage all their customer interactions.”
By acquiring Marketo, a competitor could get into Salesforce’s accounts, then, over time, work themselves down the funnel and leverage better integrations with Marketo in order to eventually displace Salesforce. Marketo’s strategic foothold in the enterprise and its current market value relative to potential acquirers like IBM, Microsoft, Oracle, SAP and even Salesforce make this a great time to buy the leading marketing automation vendor.
CUSTOMERS & PARTNERS IN THE NEWS
Marketo customer Drew Sollberger was interviewed on Spiceworks’ innovative personalized marketing strategy through our Insightera capabilities.
A marketing landscape piece featuring commentary from our treasured customers Andy Lark, CMO at Xero and Kevin Worden, global head of digital for business travel at Flight Centre.
Google just released the update of AdWords for version 11.3, which will change the landscape of advertising space on search engine results page.
Lindsey Armstrong has been with Utah-based software company for the past year, when she was tapped to build the company’s presence in Europe. Under her guidance, the company has opened offices in London and Reading, U.K. (Stateside, InsideSales.com has offices in Salt Lake City and San Mateo, Calif.) It currently has 650 employees.
Mobile Marketing Watch
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study — info that should serve as a wakeup call to As for the findings, they reveal that apps message users at the wrong time, failing to cross cultures, and missing the mark on frequency. The study’s key finding found that 63 percent of marketers around the world send push at the wrong times, missing key times of the day when mobile users are most engaged.
Partner Amplinifinity is featured in this piece that posits that the age of relying solely on mass mediated channels to reach an audience of prospective clients and customers is over.
Partner SalesPredict’s newest release helps B2B marketers anticipate which leads will generate the most revenue. It also announced that it had expanded its Predictive B2B Marketing Platform with Data on Higher Education and Government from Orb Intelligence.
Customer and partner Capgemini's head of data and insights talks about data analytics and the emerging of the Internet of Things and how these could trigger a consumer privacy backlash
Enterprise Apps Today
Our partner Swrve's founders are featured for their story of how they got their company up and running.
More than three million businesses actively advertise on Facebook, according to a new update on the Facebook for Business page. The number of active advertisers on Facebook grew by 50% in one year, with more than 70% of these businesses located outside of the United States.
Founded in 2010, Vertiba is a consultancy specializing in installation of Salesforce’s cloud solutions. Publicis.Sapient inherits Vertiba’s know-how on applying Salesforce’s tools to different verticals.
Boston Business Journal
General Electric Co.'s chief marketing officer refers to the giant tech company as "the oldest startup on the block." And that's part of the reason it chose to relocate its worldwide headquarters from Connecticut to Boston. "We're coming to Boston because Boston is innovation," GE's CMO Linda Boff said at the Women's Leadership Forum event, hosted by The Ad Club in Boston on Tuesday. "Boston is an opportunity for us to be in a likeminded ecosystem."
There's been another shake-up at Telstra, with Andy Bateman and Inese Kingsmill's roles being removed in a restructure of the marketing department. This is the second raft of top level marketers to have faced restructure under CMO Joe Pollard.
Scott Vaughan is CMO of Integrate, a cloud-based, closed-loop marketing software provider. Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back.
Facebook will officially let publishers distribute content through Messenger and will announce the news at its annual developer conference in April.
The Ironark Software team will help bring Influitive's advocate communities to mobile platforms
The company experienced a 160% increase in user growth, and reports both average sales price and translation spend on the platform doubled. Cloudwords credits its growth to increased awareness among multi-national organizations that a modern, automated localization workflow is a competitive advantage and fundamental to increasing demand and sales in global markets.
A survey from Demandbase in conjunction with Wakefield Research on B2B digital marketing found that 89% of respondents said their digital marketing mix wasn’t optimized. In terms of digital advertising, 70% reported their strategy didn’t meet expectations and an overwhelming 96% said their digital advertising inevitably reaches people outside their intended target.
Inside Performance Marketing
US performance marketing agency Merkle continues to establish its European foothold with the acquisition of Comet Global Consulting, a global specialist in CRM and real-time decision management solutions. The acquisition of the UK-based company represents the third and largest European buy-out by Merkle in less than a year, bringing its headcount on the continent to over 500.
The total online retail revenues in China, Japan, South Korea, India and Australia is forecast to nearly double from US$733 billion in 2015 to US$1.4 trillion in 2020, according to analyst firm Forrester Research.
CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.
The technology stack is something every marketing operations manager is concerned with. Each new year throws up a fresh set of trends and innovations that promise bigger and better changes in marketing technology. This article explores some of the new developments that are in store for the marketing technology stack. Multi-channel, personalization, restructure stack.
Deloitte’s CMO practice leadership has weighed in on a recent CMO Survey report, sponsored by the consultancy, conducted bi-annually for the past eight years by Duke University’s Fuqua School of Business marketing professor Christine Moorman. The key findings of the report were a mix of positive and negative — with the upside being increased marketing spend and the downside focusing on the relative lack of results.
The Wall Street Journal
Spencer Stuart finds average CMO tenure among consumer brands falls to 44 months, first drop in a decade. According to the firm’s annual study of CMOs from 100 of the top U.S. ad spenders, the average tenure for marketing chiefs fell to 44 months as of 2015, down from 48 months in the prior year. Spencer Stuart also found that nearly a third of the study’s CMOs were new to their job in 2015, the highest portion since Spencer Stuart began formally tracking CMO tenure in 2004.
Inside Higher Education
much of what we do in graduate and undergraduate recruitment relies heavily on lead generation. We produce print materials, websites, social media, and loads of content designed to attract the right people and help them decide that our institution is the best choice for them. Tim Jones is associate vice president of marketing at Clarkson University
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018. Dell was named the leader.
Among the respondents, 83% reported producing personalized content was the greatest challenge, 94% said better content tech is the key to personalized and engaging content and 81% said increased engagement helped drive content tech investment.
CIO.com's IT Career Roadmap series takes an in-depth look at the hottest roles available in tech today, exploring what it takes to prepare for, land and succeed in some of the most exciting jobs in the industry.
This annual survey of marketing professionals posits that sales and marketing misalignment is getting worse, not better. More people are using manual processes to manage sales and marketing data. And adoption and satisfaction with sales and marketing technology has fallen.
New research from Brandlive, a live video streaming company, found that 44% of companies have created live video in the last year and 20% are planning on doing so within the next year.
Wall Street Journal
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016.
According to the research, twice as many marketers are spending programmatically compared to two years ago. But they’re not satisfied with the current setup, according to the report, which was presented Friday at the Masters of Marketing conference in Florida.
The Chief Marketing Officer of Arrow, with $23B in revenue, explains how he gains adoption for marketing programs and measures branding efforts. He offers important insight into modern brand marketing.
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