Marketing Nation Summit @ Adobe Summit March 24-28, 2019

Marketo Employee

By now, you've probably heard the exciting news: Marketing Nation Summit is taking place at Adobe Summit, March 24-28, 2019 in Las Vegas!

Why? Because, now that you’re part of the Adobe family, Adobe and Marketo couldn’t wait to engage with you and connect you with an even larger community of passionate marketers. Integrating Marketing Nation Summit into Adobe’s event allows you to not only enjoy all of the usual Marketing Nation activities, but gives you the opportunity to connect with the broader Adobe ecosystem and benefit from multiple days of additional breakout content covering every area of interest to modern marketers in 2019.

Together with 15,000+ marketers, advertisers, data scientists, and other experience marketers, join us for four inspiring and action-packed days. Learn more about how Marketo integrates with Adobe Sensei, Adobe Experience Cloud, Adobe Analytics, and much more. Marketo will be integrated throughout the entire event, including the community pavilion (exhibit hall), general sessions, and networking events—plus, we have added a dedicated day on Thursday, March 28, specifically focused on bringing together the entire Marketing Nation for compelling content breakouts sessions, and most importantly, opportunities to celebrate our achievements together.

Tickets are on sale now and all Marketo customers will be offered a discounted ticket price of $1,195 (originally $1,895). To purchase tickets, register here and enter promo code S19MN.
 

Stay tuned for more information in the coming weeks, including:

  • A full list of Marketo sessions
  • Marketo’s University Day and opportunities to get your Marketo certification
  • Plus, regional events for the Marketing Nation community happening around the globe throughout 2019, such as Adobe Summit EMEA in London (May 13-16, 2019)


Questions? Please don’t hesitate to reach out to summitsupport@adobe-summit.com.


Best,
 

The Marketo Team

16 Comments

Any idea if the University Day will happen during, before or after the main conference days?  Just wondering if we need to adjust travel time.

Level 6 - Champion Alumni

Based on the website, it looks like University Day will be on March 24. The Website has a lot more information than it did a week ago: Adobe Summit 2019—The Digital Experience Conference | March 24–28, 2019

Marketo Employee

Jennifer Donahue​, hot off the presses from our Education Team:

  • University Day will be held on Monday, March 25th
  • They will be offering two courses: 1) Beginner Track: Using the Core Features of Marketo and 2) Experienced Track: Building Multi-Stream Engagement Programs
  • Cost is $695

Looking forward to seeing you in Vegas!

Janet

Level 5

Does anyone know when the full list of Marketo sessions will be loaded into the scheduler?  Seems a bit expensive for 5 sessions that are only in there now.  It has been this was for a few weeks now.

Marketo Employee

Karen Black​, we are working on the sessions as we speak and are hoping to get them up next week. There will be 20 Marketo sessions on Thursday and about 15 additional sessions interspersed on Tuesday and Wednesday. Lots of great content coming. Stay tuned!

Level 5

Thank you so much...so glad more are coming

Level 2

Can you purchase one of those courses now?

Hi Jennifer,

Marketo University Summit information will hopefully be live by end of week.  Here's some helpful information regarding what will be offered:

University Day: Monday, March 25th

Cost: $695

University Day is an add-on to your summit pass.  We will be teaching 2 tracks.

The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts.  In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports.

The Marketo Experienced Track is geared to take your marketing automation skills to the next level.  You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content.  Recommended Marketo experience: 3 - 6 months plus actively using Marketo

Certification:

Tuesday, March 26th | 9AM – 5PM

Wednesday, March 27th | 9AM – 5PM

Certification is an add-on to the Summit Pass.  You do not need to make an appointment for the test, you just need to come to the testing area during the hours above.

Marketo Certified Associate -Entry Level

Cost: $95

Special Discounted Event Price: $75

The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation.

Marketo Certified Associates should be able to:

•           Create basic email campaigns from day one

•           Set up marketing initiatives according to best practices

•           Report on the success of programs

Topics covered in the MCA exam:

•           Marketing Automation Fundamentals

•           Audience Targeting and Data Management

•           Email Marketing Fundamentals

•           Landing Page Basics

•           Form Basics

•           Analytics and Reporting

•           Events and Webinars

To learn more, visit our page on Marketo Certified Associate 

https://www.marketo.com/education/marketo-certification/marketo-certified-associate/

Marketo Certified Expert -Advanced Level

Cost: $225

Special Discounted Event Price: $175

For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo.

Marketo Certified Experts should be able to:

  • Demonstrate mastery over a wide breadth of Marketo topics
  • Showcase a knowledge of industry best practices

Topics covered in the MCE exam:

  • Program Fundamentals
  • Targeting and Personalization
  • Email Marketing Fundamentals
  • Analytics and Reporting
  • Lead Management
  • Implementation and Operations

To learn more, visit our page on Marketo Certified Expert

https://www.marketo.com/education/marketo-certification/marketo-certified-expert/

Hope this helps --thanks!!

Marketo Employee

Emily Miller​, great news! Registration for University Day courses and certification at Summit is now live. Register here.

Looking forward to seeing you in Vegas!

Janet

Has anyone seen more of the Marketo sessions?  I only see 6 appear when I filter by product.  Just wanting to be sure I am not missing any of the relevant sessions.