INDUSTRY NEWS
How Account Based Marketing Can Drive Revenue for Your B2B Business
MarTech Advisor
(This piece discusses the benefits of account-based marketing).
CMOs Are Gaining Ground – With the Help of Tech and Metrics
Marketing Dive
(This piece highlights the changing role of the CMO due to marketing’s access to data and new technologies).
Only 22 Percent of Businesses Use Marketing Automation
Business 2 Community
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