In this edition of the How 2B Fearless series, we sat down with @Enrico_de_Leon, who is Associate Director of Marketing Operations at AMRI. He is also a part of the 2020 Marketo Champion class. Enrico shares what being a fearless marketer means for him and what it has meant for his career.
What does fearless marketing mean to you?
Fearless marketing is leveraging data and experience to make decisions in ever-changing situations. This attention to data and experience prevents carelessness and helps with overcoming failure. In my experience, failure under this approach allows one to fine-tune quickly and often uncovers additional parameters on which to improve – leading to a better end result.
Who is a fearless marketer you look up to and why?
Many individuals have inspired me throughout my marketing career. I’ll explain why/how fearless marketers inspire me:
Based on those characteristics, the fearless marketer(s) I look up to is my team – who persistently supports each other in organizational success and individual growth.
My team (Kerry Hutchings, Corie Rowe, Valerie Keays) is a prime example of a miniscule group tasked with gargantuan KPIs (with the aspirations to match). I’ve often witnessed each team member tackle the duties often undertaken by entire departments – often through creativity, resolve, and downright gutsiness to make things work at an optimal level. The icing on the cake is each member’s ability to advise/support, regardless of the skillset or job level of the people involved.
How did your career start out in marketing?
By accident. I had started my career as a technical media specialist (or graphic designer) and was quickly promoted to marketing manager by way of necessity and because of my aptitude. I learned every facet of marketing by virtue of being a one-person department – tradeshows, ad design, ad purchasing and strategy.
A short time later, I had taught myself much of the administrative role in our CRM, so when the time came for a new CRM and MAP, I was part of the team that implemented the systems. This was the start of my affinity to Marketo and martech.
How did you get to the point you are at in your career today?
An unwavering adherence to self-flagellation.
Honestly, by listening (and realizing that someone is also listening to you). Throughout the workday, there are numerous self-coaching moments that can be learned if you’re really paying attention.
Earlier in my career, I had experienced pockets of weak leadership and toxic culture. As draining and debilitating as it was, I experienced growth by keeping my head down and powering through. The turning point of my career was the realization that good can be found in every scenario and person. When I chose to work with the positives, I was able to break through my own psychological stranglehold.
Eventually, I made the decision to walk away and dive head-first into a more defined Marketing Operations role. Throughout this time, I had become deeply involved with the Marketo community, as well as building several relationships with other marketing leaders – helping me reset my professional vision.
What have you learned from other members of the Fearless 50?
The best piece of advice I’ve been given by other Fearless 50 members is to put myself out there. This helps with overcoming self-doubt and imposter syndrome by engaging with the broader marketing community. These interactions reinforce my expertise by learning from multiple experiences and perspectives.
What are three pieces of advice you would give to the next generation of fearless marketers?
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