Deciphering Marketo's Summit Keynote

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With this week's MKTGNation event in full swing, Marketo has certainly made a splash in the world of enterprise marketing.

I repeat: enterprise marketing.

Every single beat in Phil Fernandez's keynote was made to the tune of enterprise. In fact, if you put the transcript of his talk on the net, it would probably rank super high for phrases like 'customer experience', 'strategic weapon for the CEO', 'fabric of the enterprise' and a few 'internet of things' and 'big data' and 'machine learning' to boot. Marketo has its sights up high, well beyond the walls of the marketing department.

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