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Data Management Best Practices – Inferred State Information

Marketo Employee
Marketo Employee

Marketo populates a known record with inferred state information leveraging the IP address when a person fills out a Marketo form. Here is an interesting article about what's behind your IP address.

The Inferred State Region value for US states and Canadian provinces is abbreviated.

Example

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Inferred State Region values for other countries are often city states.

Example

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Resources

Part II - Instructions to Populate State with Inferred State Information.

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