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Data Management Best Practices – Inferred Information

Brian_Law_MKTO
Marketo Employee
Marketo Employee

Inferred information is captured by Marketo in the following situations:

  • When an anonymous record fills out a Marketo form on a Marketo landing page
  • When a known record in Marketo which hasn’t been cookied yet fills out a Marketo form on a Marketo landing page. The inferred information shows up immediately.
  • When a known record in Marketo clicks a link in an email with a link to a webpage which has the munchkin code on it

Since a data value change activity isn't logged in Marketo you won't be able to use the following trigger to populate a record with inferred information.

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Instead, try using the visits web page trigger.

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Notes:

  • Run the campaign as a daily batch campaign if you don't need low latency.
  • Information about using Inferred State.
  • Information about using Inferred Country.
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