In this article, you'll find information on expected behavior and known issues associated with Predictive Audiences. For this feature, you can expect the following: Predictive Audiences (PA) is only accessible through the Marketo Sky interface. In Marketo Classic, you can view and work with the program as before, but prediction charts are only available in Sky. You will be able to see likelihood predictions in Marketo Classic, but only at the individual level; i.e, in the Members tab of a program. Initial activation takes 24-48 hours for all processes to complete after PA has been enabled. You will see all Predictive Audiences and Predictive Filters capabilities in the interface, but it can take up to 24 hours for these features to begin working. Predictions will only be generated for new campaigns that are created after the feature is activated. For live events , the event start date currently defaults to the event creation date when created in Marketo Classic. Since estimated conversion calculations take into account the amount of time before an event's start date, these numbers may not be accurate if the start date and creation date are the same (unless this is set intentionally). For predictive filters: Predictive filters are only available in Sky . Registration and Attendance Likelihood filters can only be used with event or webinar programs, but Lookalike and Unsubscribe filters can be used in email, event, and webinar programs. Note: Campaigns with predictive filters are not accessible through Marketo Classic, and you will be redirected to Sky if you view these campaigns in Classic. You can apply predictive filters to a smart campaign even if the parent program is created before predictive filters are enabled. Predictive filters are not available for trigger campaigns. Cloning or moving campaigns that contain predictive filters is not supported. To run a smart campaign, likelihood filters need to be used in conjunction with other regular filters. The Saved Rules feature is not available for use in campaigns that contain predictive filters. You can use up to 5 predictive filters in a smart list. If Marketo encounters an error in the evaluation of predictive filters, the campaign run will automatically abort and you'll receive a notification in the Marketo Classic notification center. Predictive filters currently have an input limit of 1 million qualified people. You can have up to 50 active programs with predictive filters. When are estimated conversions and/or Total Member Breakdowns not available? Estimated conversions will not be available in the following use cases: if the program was created before Predictive Audiences was added when program statuses are not mapped to system statuses when there are no members in the program when there are no past similar programs within the last 6 months that match the required criteria The breakdown chart will not show audiences with custom statuses that are not mapped to system statuses.
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