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I was recently asked for some examples of what to use Bizible’s Touchpoint Suppression functionality for so below are the most common I see across Bizible users. Keep in mind though that Suppression is your tool to “clean up” your...
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Documentation for Bizible Discover Dashboard already exists on the Experience League -- check that out too! -- but this week I wanted to share a quick Discover cheat sheet for the filters on the Overview board. For reference, the...
Webinars can be a tricky tracking setup with Bizible because usually there will be touchpoints from what Bizible consider “online” channels and also from “offline" channels. To break that down further… For webinars, there typical...
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If you’re reporting at the top of the funnel (reports using Bizible Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you! First, let’s mak...
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Do you use a web chat platform? If you do, you should know the ins and outs of how Bizible tracks them. It really comes down to if you are using a chat platform that Bizible has an integration with or not, so let’s dig in from the...
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Bizible has a collection of fields on the Bizible Touchpoint & Bizible Attribution Touchpoint Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Bizible JavaScript or maybe CRM ...
Segmentation is a powerful way to enhance your reporting in the Discover Dashboard so it’s crucial to set this up with your organization’s reporting goals in mind. First, let’s quickly define Segmentation in Bizible world: Segmen...
Auto-tagging is a term we are all somewhat familiar with, but Bizible has its own auto-tagging functionality that is crucial for granular ROI reporting. I see Bizible users skipping this step sometimes, so I’d like to explain why ...
Let’s talk about reporting cost to Bizible! There are 3 ways to do this so it’s important to understand which method will be best for each type of cost you’d like Bizible to know about. To start, let’s outline our 3 options: Cost...
Ever wondered how Bizible decides which Contact records are eligible for Attribution credit for a given Opportunity? There are 3 options: Account ID —> This is Bizible’s most “inclusive” method as it looks at all Contacts who ar...
Not sure where to start with the Bizible reports? Not to worry, out of the box Bizible comes with 25 stock reports that are designed to help you get on your way quickly. These reports can be used just as they are, or you can custo...
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Have you heard about the Power of One? If you haven’t, you are missing out and need to give it a try! First though, the Power of One is most perfectly explained in this legendary Trailblazer post by Steve Molis so check it out too...
I always say that Bizible’s ‘Ad Campaign Name’ field should be your go-to when it comes to reporting with Bizible, but this can be a difficult reporting mindset to adopt so let’s break it down with a thorough definition followed b...
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This post is geared towards Bizible customers who have mapped their channels and now need to audit the results of their channel mapping decisions. What does that mean exactly you might be asking? Well, when we set up our channel ...
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Option 1 – “Batch API” The Batch API solution allows you to extract multiple activity types (listed here ) over a long interval at your discretion. Each API call returns one page of data and the following. The first call requires ...
Static List Import Checklist and Guide First timer when it comes to List Imports, or just need a refresher? This is a step by step guide with best practices on List Imports, from the list cleaning process through full import. Bef...
Program Imports: How it works You can use Marketo Engage to import programs from one instance to another. Perhaps you built something in your sandbox and want to move it to your production instance or you are undergoing a Marketo ...
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Scoring is often an underutilized feature in Marketo. To get your creative juices flowing on how you can use scoring in Marketo to solve for non-traditional needs, I’ve listed three examples that have been implemented and worked s...
Marketo Program Setup for a Zapier/Marketo/Eventbrite Integration along with a few tips.Eventbrite Event SetupCreate an event in EventbriteNote the Eventbrite Event IDYou can find the ID in the URLThe ID will be used to setup your...
Steps I used to create a Zap in Zapier for a Marketo / Eventbrite integration along with a few tips.Eventbrite Event SetupBefore you create your first Zap you should create your event in Eventbrite.Create a Zap Triggered Based on ...
Here are the steps I used to setup an integration using Zapier between Marketo and Eventbrite along with a few tips.BTW, thanks to Megan Truett for her instructions.Marketo Eventbrite ID Field SetupYou only need to setup the follo...
This is somewhat of an odd example to post, since there's a Gravity forms integration with Marketo. But, since it's SOAP API-based, I'm pushing my clients to move away from those integrations and use some of the newer APIs. I thou...
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I find there’s often confusion around how the Content Recommendation Engine (CRE) functions when clients have the CRE turned on for multiple domains managed under one instance of Web Personalization (RTP). You can read a product d...
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In a flow step, you can add a choice “Program Status is” or “Program Status is not”. When you look at the dropdown options, you will only see program statuses that apply to the program the smart campaign lives within. For example,...
In Marketo, there are often multiple ways of designing the same program using one or more smart campaigns, particularly when it comes to nurture. Not all ways of doing things are equal from a performance/efficiency standpoint. I r...
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What's a control group?A control group is established in order to facilitate tracking the impact of a marketing campaign. It is executed by selecting a random sample from the target audience and excluding them from the marketing t...
During an integration with SFDC there are some fields from SFDC which will automatically appear in Marketo which aren't part of the SFDC object visibility rules. (Check out this article for a list of fields). Two of the fields (Em...
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What is a period cost?Period cost is a Marketo term that refers to the amount spent on a program. This amount is defined by the Marketo user in the Setup tab of a specific program. Information on how to add the period cost can be ...
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The landing page performance report in the analytics area of Marketo is helpful for reporting on the following information:Marketo landing page nameTotal ViewsConversionsConversion rateNew namesFirst/Last ActivityExampleSome of th...
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Here are some tips on using the Change Owner flow step when you are integrated to SFDC:A record must be synced to SFDCLeads can be changed to Users or QueuesContacts can be changed to UsersContacts cannot be owned by a Lead Queue....