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SFDC Field Types Mapped to Marketo Field Types

Brian_Law_MKTO
Marketo Employee
Marketo Employee

Field types from SFDC fields are automatically mapped to field types in Marketo.

 

SFDC Field

Marketo Field Type

Text

String

Long Text Area

Text

Checkbox

Boolean

Picklist

String

Number

Integer but can be changed to Score

Date

Date

Date/Time

Datetime

 

 

You can change the field type in Marketo for custom fields as long as the field is not in use.

 

 

Common use case: Create a number field in SFDC for Behavioral Score on the lead and contact records and change it to a Score field in Marketo.

 

 

Here are some of the field types in Marketo. A full glossary can be found here.

 

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When you change a field type in Marketo the data may be deleted. To preserve the data, you will want to export it and re-import it after you change the field type. You may need to change the format of the value, depending on what the date field will accept and how the string is formatted now. In order to change the field type you'd need to remove it from all assets currently referencing it as well, so if you have a lot it might be easier to create a new field and start using that one instead. Additional information can be found here.

 

 

Implications of changing a field's type in SFDC.

 

Additional resources for learning about the Marketo integration with SFDC.

2266
3
3 Comments
Jason_Hamilton1
Level 6 - Champion Alumni

Thanks again Brian, common sense things that are not always clearly spelled out.

Anonymous
Not applicable

Great tip - I really like that you mentioned exporting the data first.

Doon_Wongla
Level 1

• Text (Salesforce) – String (Marketo)
• Text (Encrypted) (Salesforce) – String (Marketo)
• Text Area (Salesforce) – Text (Marketo)
• Text Area (Long) (Salesforce) – Text (Marketo)
• Text Area (Rich) (Salesforce) – Text (Marketo)