Program Imports: How it works
You can use Marketo Engage to import programs from one instance to another. Perhaps you built something in your sandbox and want to move it to your production instance or you are undergoing a Marketo to Marketo Migration and need to move programs to your new instance. Using Marketo Engage’s import wizard can be an efficient way to move your programs as it will bring over all local program assets into the destination instance. However there are certain things that need to be in place so the programs import successfully.
The data structure of your new instance needs to match your old instance for programs to import correctly. If your data does not match, the program you attempt to import will fail.
As stated above a mis-matched data structure can cause a failure of the program import wizard. If it does fail, you will receive an automated email from Marketo Engage with the details of the failure reason and what you need to do to resolve it. The failure notification will only tell you one field reference at a time that is missing, not every single field. This is why it's best to confirm your data architecture prior to migrating.
Common Failure Reasons:
Import Gotcha's to Watch Out For:
Tips for Mitigating Failures:
Places in Marketo Engage where fields can be referenced:
Happy Importing 😃 !
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