Recently, I had to remind one of my clients about the ability to set communication limits in Marketo. We were brainstorming new email and nurture campaigns, and she was concerned about over-communication with leads who qualify for multiple campaigns.
So she asked: “How do communication limits work?"
There’s some information about this on the community, but it took me some digging around so I’m collecting all that info here for others who might also be curious.
The simple answer is: Marketo allows you to set the maximum number of emails a lead will receive per day or per week.
A more detailed answer follows in the form of FAQS:
Almost all emails, even operational emails are counted against communication limits. Here’s an idea in the community to exclude operational emails from communication limits. A couple notable exceptions:
Did I miss any other scenarios? Let me know in the comments, and I’ll update this post.
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