Program statuses are defined when you create your Marketo Channels. You can use a program status to determine the level of success for each of your marketing tactics (e.g. Number of records in a seminar which attended vs registered). I recommend you don’t edit program statuses once they are set. Marketo doesn’t delete statuses from the “Change Program Status” drop down list and it is easy to choose the incorrect status. It is highly recommended to have as few statuses as possible to reduce confusion and errors.
When determining your statuses remember Marketo will automatically set a record to the first program status when a record fills out a Marketo form on a Marketo landing page or when a record is imported directly into a program. If you have multiple program statuses you have to remember to set success for that program. If you forget to set program status especially success you will not be able to see membership or successes in reports.
Key things to remember about program statuses
Tips for determining success
Continue to Part 2.
Link to Checklist for Attribution Reporting.
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