The decision to migrate to Marketo from another marketing automation platform is one that I know must keep marketers up at night. How do we move all of our emails that are in-flight without a hiccup? How do I handle reporting on activities that happened in my old system after I move to Marketo? The list of questions is seemingly never-ending. The truth is, that there are six simple steps that can make your migration to Marketo nearly painless.
Seriously, migrations aren’t that bad if you are prepared, you aren’t afraid to get your hands dirty, and have a network of support to help you through the process. There are even twisted individuals like myself, who actually ENJOY them… and yes, I still celebrate with a bottle of champagne after every single one goes live.
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