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​​ ​   Don Mayberry​ Don Mayberry is a Senior Technical Instructor with Marketo University.  Don has been with Marketo for nine years.  Prior to becoming a Marketo instructor, Don was a manager in the Customer Support team and has advanced knowledge of Marketo and its capabilities.  Before coming to Marketo, Don worked in other support roles for companies such as Ariat International, The Sak, Velosel, and Inovis providing technical software support. Don’s favorite courses to teach are “Customizing Creative Assets” and ”Optimizing Email Deliverability” because they involve some computer coding which he enjoys from his time as a support analyst. Don’s favorite feature in Marketo is the Design Studio because he helped build it and it is so useful for non-technical marketers.  In his free time, Don enjoys traveling and dancing.  He dances in the San Francisco Carnival every year. Jamie Jazdzewski ​ Jamie Jazdzewski is a Senior Technical Instructor with Marketo University. Jamie has been using Marketo for eight years and has a deep understanding of all aspects in the software and its capabilities. She spent five years as a Marketo consultant working for several different companies such as Televerde, Calpoint, and DreamLab. Jamie’s favorite course to teach is “Core Concepts” because everyone is brand new and she can help lay the foundation for customers to learn best practices. One of her favorite Marketo features is the innovative Revenue Cycle Explorer (RCE) because of its ability to analyze the marketing funnel. In her spare time, Jamie is an outdoorswoman who enjoys hiking, kayaking, and four-wheeling. Jannika Kampschuur​ Jannika Kampschuur is a Senior Technical Instructor with Marketo University. Jannika has been with Marketo for three years, working as an Enterprise Consultant and as an instructor. She has been teaching Marketo for two years after spending over three years as a super user for Panasonic North America in their Marketo instance.  Jannika’s favorite course to teach is “Building Engagement Programs” because it helps people finally see Marketo as more than just a batch email tool. Jannika’s favorite feature in Marketo is the dynamic content because of its power to personalize content autonomously.  In her spare time, Jannika trains her rescue dogs and volunteers with the Humane Society and the ASPCA.         ​
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​​   ​   Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings. New to Marketo The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo. Learn From Our Experts ​ Learn at Your Own Pace ​ Marketo Expert The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices. Learn From Our Experts ​​ Learn at Your Own Pace ​​          
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​   ​     Which Marketing Certification is right for me? Marketo Certified Associate Marketo Certified Expert Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations Marketo Certified Associate - Entry Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation . To learn more, visit our page on Marketo Certified Associate   MCA Exam Details Am I ready for the exam? How do I prepare? Approximately 60 questions 90 minutes duration Cost is $95 per attempt The Marketo Certified Associate exam's minimum passing score is 76 % Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored online by Kryterion Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Introductory-level knowledge of marketing automation 3-6 months of general marketing experience A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation.   Additional training: Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo Marketo Certified Expert - Advanced Level For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. To learn more, visit our page on Marketo Certified Expert   MCE Exam Details Am I ready for the exam? How do I prepare? Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored in person by Kryterion at local testing centers as well as online Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Here is a topic list of everything the MCE exam covers . Make sure you have reviewed the list and are fully versed on everything on it.   If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials Sample Questions Instructor-led MCE Prep Class Core Concepts II  
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​     ​​ ​         Marketo Private Training Overview With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you. Why Choose Private Training? No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives.         Bring the Training to You Convenient and Flexible Cost Effective Results Driven Instructor-led virtual trainings can be accessed by your team anywhere in the world Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience Plan training according to your schedule at the time and date that’s most convenient for you Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site Mix and match course offerings to fit your requirements Get a unified training experience ensuring that everyone receives the same knowledge and skills Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements Save with private class offerings that are more  economical than purchasing multiple seats in public courses Limit travel expenses with private virtual engagements Prevent unnecessary employee downtime Solve problems quickly with real-time response to your questions Gain practical knowledge and skills that can be immediately applied to drive business results Maximize adoption and utilization in a focused, collaborative environment Learn new perspectives, best practices, and get hands-on experience         For more information on private training, please email us at  mktunivt@adobe.com.     ​
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  ​ ​   ​​ I have multiple accounts in Marketo University- can I consolidate my transcript into one account? Yes, please email mktunivt@adobe.com to merge your accounts and consolidate past and future training into one transcript. How do I change my login information for Marketo University? Login changes can be done through the accounts setting in Marketo University. Please address any additional questions to mktunivt@adobe.com . Why is my Marketo University account inactive, and how do I reactivate this? Marketo University accounts deactivate after 6 months without use. Please email mktunivt@adobe.com to reactivate. What if I cannot access the live course I am scheduled to take or have technical issues during a live course? Email mktunivt@adobe.com with any technical questions/concerns as soon as possible during or before a live training for quickest assistance. Quick tips using Adobe Connect: use a wired headset or headphone connection with computer audio and download the application if possible. For further audio issues please also review this resource. Does Marketo University provide demo or training instances for practice? For customers taking live, instructor-led training (virtual or in-person) Marketo University will provide one training instance per attendee. Marketo Partners may request a sandbox instance through our Partner Program.   Back to the Get Help page​  
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  ​ ​   ​​ Do I have to be a Marketo customer to take Marketo University courses and/or buy a Learning Passport? No! Now, anyone can take Marketo University free or premium training and/or purchase a Learning Passport Unlimited or E-Learning Passport. Customers have the option of purchasing through credit card or sales order, and all can purchase through credit card. Does Marketo University offer any free training? Yes, we offer Marketo University Online, our MCA Learning Path that is free to all as well as over 60 free training videos to both customers and prospects looking to familiarize with the Marketo platform. These range from fundamental to advanced topics, and are available on our website: Marketo Free Training Resources​ What are the options for premium training? We have 12 live, instructor-led courses ranging from fundamental to advanced and specialty topics, including our MCE Exam Prep course for those looking to pursue certification. Marketo University Course Catalog What is the best learning path for me to take / Which classes should I begin with? Please see our Learning Paths page for more guidance: Learning Paths Where do I find the upcoming class schedule and other course details? Marketo University Course Catalog Can I have a coworker follow along with me during a virtual class? Per our terms and conditions , one seat = one attendee. Coworkers or others may not participate in, view, record, or replicate any part of a Marketo course or materials. Do I need any special equipment to take a virtual class? Marketo University hosts virtual training on Adobe Connect. We recommend using a wired headset or headphone connection and computer audio for the training. More information about using Adobe Connect is here. What options for live training are there outside the US? We offer live virtual training in EMEA- and ANZ-friendly time zones. We can also schedule private training for other regions and time zones: please inquire by emailing mktunivt@adobe.com.  Where can I find materials and an agenda for the course? For on-demand courses, the materials are on the same page in the section with the links to recordings. For instructor-led courses, access to the materials will be provided upon enrollment and are available for download. For recorded courses, the materials will be available for download within the Curriculum activities. How do I enroll in a course? Marketo University requires payment prior to enrollment, and then our automated enrollment process will provide the needed directions to enroll in your course or subscription. If you have questions about or issues with enrollment, please email mktunivt@adobe.com.   Back to the Get Help page​  
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​   ​ ​ ​     Designed to take all marketing backgrounds and levels of experience into account, Marketo University offers the premier Marketo learning experience for every marketer to unlock their digital marketing success. Whether you choose our instructor-led courses or opt for a self-paced on-demand format, Marketo University helps you become the most powerful marketer you can be.     Learn From Our Experts When you take our instructor-led courses, Marketo University provides a world-class learning experience with hands-on exercises, take-home exercise guides, and certified instructor expertise. Take advantage of the experience, learn from your peers and feel free to ask in-depth questions during class. Instructor-led training is available in our classrooms, virtually  or onsite at your company. ​Course Catalog​ Meet Our Instructors​ Learning Passport Unlimited​ Get more info on Private Delivery​​ Learn at Your Own Pace Marketo University’s on-demand training provides convenience and flexibility with anytime access and a wide range of Marketo courses. Take training at your own pace, review key concepts at any time, and refer to the steps and best practices in the exercises when building your marketing initiatives in Marketo. Marketo University Login​ (for paid on demand training) University Online​ (for free self-paced training) Free Training Modules​ E-Learning Passport​  
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​ ​ Marketo University Recognized Certifications Marketo Certified Associate (MCA) The Marketo Certified Associate credential demonstrates knowledge of general marketing concepts, marketing automation fundamentals, and basic email marketing in Marketo. The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success. Click hereto learn more. Marketo Certified Expert (MCE) The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Those who receive the MCE credential will demonstrate their mastery and expertise in the use of Marketo. Clickhereto learn more. Marketo Specializations Marketo Specialization Exams have been retired. However, by earning a specialization prior to the retirement date, you demonstrated your mastery of advanced techniques that accelerate results and unlock the full potential of Marketo. Our specializations never expire, so if you hold a credential now, it will continue to be recognized. Account-Based Marketing Demonstrates ability to focus marketing efforts on key accounts by understanding ABM account scoring, how to configure ABM, assessing AMB readiness, and how to engage targeted accounts across channels. Analytics Attribution Validates knowledge of tracking and measuring first touch and multi-touch attribution, as well as how to use Marketo’s advanced reporting to build insightful ad-hoc reports. Analytics & Reporting Demonstrates ability to manage a Marketo instance following best practices for consistent operations, program structure, and asset organization. Customizing Creative Assets Proves proficiency in creating and customizing design assets using HTML and CSS, including customizing colors, buttons, styles, landing pages, emails and more, to align with your visual brand identity. Email Deliverability Proves skill in designing emails for optimal performance, configuring key technical settings to authenticate your emails, and setting up your Marketo instance to ensure people receive only the communications that they want. Events & Webinars Proves knowledge of using events and webinars to engage your buyers by showing how to create and track events and webinars in Marketo, how to set up and execute both online and offline events, and how to manage attendance at live events using the Marketo Live Event application. Nurture & Engagement Demonstrates practical knowledge of creating engagement programs, adding content, building streams, adding people and reporting on success. Programs & Campaigns Validates ability to automate programs, clone them, use tokens and report on important program data such as ROI and acquisition. Setup & Configuration Proves skills in reporting on Marketing’s impact on the business, measuring and customer journey, and attributing revenue to specific Marketo campaigns. Social Marketing Demonstrates capability to plan and strategize social marketing campaigns, manage your social media presence in Marketo, use Marketo social marketing features and report on the impact of your social marketing activities. Web Personalization Validates abilities to create personal, relevant experiences for visitors on your website, create audience segments based on demographic, firmographic and behavioral data, develop different types of web personalization campaigns using Marketo and report on your web personalization marketing initiatives.
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​ ​ Which Marketing Certification is right for me? Marketo Certified Associate Marketo Certified Expert Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations Marketo Certified Associate - Entry Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation . To learn more, visit our page on Marketo Certified Associate MCA Exam Details Am I ready for the exam? How do I prepare? Approximately 60 questions 90 minutes duration Cost is $95 per attempt The Marketo Certified Associate exam's minimum passing score is 76 % Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored online by Kryterion Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Introductory-level knowledge of marketing automation 3-6 months of general marketing experience A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation. Additional training: Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo Marketo Certified Expert - Advanced Level For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. To learn more, visit our page on Marketo Certified Expert MCE Exam Details Am I ready for the exam? How do I prepare? Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored in person by Kryterion at local testing centers as well as online Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Here is a topic list of everything the MCE exam covers. Make sure you have reviewed the list and are fully versed on everything on it. If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials Sample Questions Instructor-led MCE Prep Class Core Concepts II
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Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow. Summit is a great place to test your skills with exams available starting Monday, March 30 th to Wednesday, April  1 st   of the event. No advanced scheduling is needed. Entry Level Advanced Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation. For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. Event Price: $75 USD Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars To learn more, visit our page on Marketo Certified Associate Event Price: $175 USD Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations To learn more, visit our page on Marketo Certified Expert Reminder: This is an add-on to the Adobe Summit 2020 Pass
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​ Description: In the Marketo Experienced Track: Building Multi-Stream Engagement Programs, you’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. You’ll also learn how to use special features that will enhance your nurturing over time, including how to nest programs in your streams, assess your content using a test stream and a champion/challenger test, and analyze nurturing metrics. Target Audience: The Marketo Experienced Track: Building Multi-Stream Engagement Programs is for marketers who have been actively using Marketo for at least 3-6 months. Participants should already have an introductory knowledge of how to select the appropriate program type, move program members to different statuses and measure success, build a smart list, create simple batch and trigger smart campaigns, work in the Email and Landing Page Editors and pull local reports. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics: Learn about nurturing strategies and designing engaging content Add period costs and custom tags to your program Create and define nurtures streams Add emails to your stream Nest a program in your stream Activate content Edit the availability of content Define stream cadences Add people to your engagement program using both batch and trigger smart campaigns Lunch Afternoon Topics: Measure program success and pause program cadence using as a smart campaign Use a test stream Add and approve an email champion/challenger test and declare a champion Archive, unarchive and remove stream content Monitor content exhaustion Review the Engagement Dashboard Create a local Engagement Stream Performance Report and setup a report subscription ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ Description: In the Marketo Beginner Track: Using the Core Features of Marketo, you’ll gain the foundational knowledge needed to automate your marketing efforts using Marketo. You’ll be introduced to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Target Audience: The Marketo Beginner Track: Using the Core Features of Marketo is for marketers who are beginners with Marketo or who want to learn more about the platform and its core features. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics Understand the purpose of a Marketo program and when to use each program type Use channels to track your audience’s statuses Measure ROI using period costs Create an email program Import a list of people into Marketo Design an email and send a sample to review Measure program success using a smart campaign Review the Email Dashboard Lunch Afternoon Topics Create a smart list Design an email with tokens Test your email using an A/B test Review the Email Performance Report Nurture your audience using the engagement program type Add nurturing content and edit content priority, availability and cadence Add people to your engagement program, measure program success, and pause people who should no longer receive content Review the Engagement Dashboard ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ Accelerate your Marketo learning and build expertise by attending University Day at Adobe Summit. Join us for one of our two programs for lectures and demos from Marketo experts. Up for a challenge? Sign up to take your Marketo certification exam and go home a certified associate or expert, ready to take the next step in your career! Marketo University Day: Beginner Track – 1 Day​ Get started! The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Recommended Marketo experience: Less than 1 year or limited experience Marketo University Day: Experienced Track – 1 Day​​ Go Deeper! The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo If you have any questions, please check out our Summit FAQs. ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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