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​ ​ Marketo University Recognized Certifications Marketo Certified Associate (MCA) The Marketo Certified Associate credential demonstrates knowledge of general marketing concepts, marketing automation fundamentals, and basic email marketing in Marketo. The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success. Click hereto learn more. Marketo Certified Expert (MCE) The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Those who receive the MCE credential will demonstrate their mastery and expertise in the use of Marketo. Clickhereto learn more. Marketo Specializations Marketo Specialization Exams have been retired. However, by earning a specialization prior to the retirement date, you demonstrated your mastery of advanced techniques that accelerate results and unlock the full potential of Marketo. Our specializations never expire, so if you hold a credential now, it will continue to be recognized. Account-Based Marketing Demonstrates ability to focus marketing efforts on key accounts by understanding ABM account scoring, how to configure ABM, assessing AMB readiness, and how to engage targeted accounts across channels. Analytics Attribution Validates knowledge of tracking and measuring first touch and multi-touch attribution, as well as how to use Marketo’s advanced reporting to build insightful ad-hoc reports. Analytics & Reporting Demonstrates ability to manage a Marketo instance following best practices for consistent operations, program structure, and asset organization. Customizing Creative Assets Proves proficiency in creating and customizing design assets using HTML and CSS, including customizing colors, buttons, styles, landing pages, emails and more, to align with your visual brand identity. Email Deliverability Proves skill in designing emails for optimal performance, configuring key technical settings to authenticate your emails, and setting up your Marketo instance to ensure people receive only the communications that they want. Events & Webinars Proves knowledge of using events and webinars to engage your buyers by showing how to create and track events and webinars in Marketo, how to set up and execute both online and offline events, and how to manage attendance at live events using the Marketo Live Event application. Nurture & Engagement Demonstrates practical knowledge of creating engagement programs, adding content, building streams, adding people and reporting on success. Programs & Campaigns Validates ability to automate programs, clone them, use tokens and report on important program data such as ROI and acquisition. Setup & Configuration Proves skills in reporting on Marketing’s impact on the business, measuring and customer journey, and attributing revenue to specific Marketo campaigns. Social Marketing Demonstrates capability to plan and strategize social marketing campaigns, manage your social media presence in Marketo, use Marketo social marketing features and report on the impact of your social marketing activities. Web Personalization Validates abilities to create personal, relevant experiences for visitors on your website, create audience segments based on demographic, firmographic and behavioral data, develop different types of web personalization campaigns using Marketo and report on your web personalization marketing initiatives.
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​ ​ Which Marketing Certification is right for me? Marketo Certified Associate Marketo Certified Expert Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations Marketo Certified Associate - Entry Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation . To learn more, visit our page on Marketo Certified Associate MCA Exam Details Am I ready for the exam? How do I prepare? Approximately 60 questions 90 minutes duration Cost is $95 per attempt The Marketo Certified Associate exam's minimum passing score is 76 % Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored online by Kryterion Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Introductory-level knowledge of marketing automation 3-6 months of general marketing experience A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation. Additional training: Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo Marketo Certified Expert - Advanced Level For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. To learn more, visit our page on Marketo Certified Expert MCE Exam Details Am I ready for the exam? How do I prepare? Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored in person by Kryterion at local testing centers as well as online Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Here is a topic list of everything the MCE exam covers. Make sure you have reviewed the list and are fully versed on everything on it. If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials Sample Questions Instructor-led MCE Prep Class Core Concepts II
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Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow. Summit is a great place to test your skills with exams available starting Monday, March 30 th to Wednesday, April  1 st   of the event. No advanced scheduling is needed. Entry Level Advanced Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation. For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. Event Price: $75 USD Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars To learn more, visit our page on Marketo Certified Associate Event Price: $175 USD Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations To learn more, visit our page on Marketo Certified Expert Reminder: This is an add-on to the Adobe Summit 2020 Pass
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​ Description: In the Marketo Experienced Track: Building Multi-Stream Engagement Programs, you’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. You’ll also learn how to use special features that will enhance your nurturing over time, including how to nest programs in your streams, assess your content using a test stream and a champion/challenger test, and analyze nurturing metrics. Target Audience: The Marketo Experienced Track: Building Multi-Stream Engagement Programs is for marketers who have been actively using Marketo for at least 3-6 months. Participants should already have an introductory knowledge of how to select the appropriate program type, move program members to different statuses and measure success, build a smart list, create simple batch and trigger smart campaigns, work in the Email and Landing Page Editors and pull local reports. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics: Learn about nurturing strategies and designing engaging content Add period costs and custom tags to your program Create and define nurtures streams Add emails to your stream Nest a program in your stream Activate content Edit the availability of content Define stream cadences Add people to your engagement program using both batch and trigger smart campaigns Lunch Afternoon Topics: Measure program success and pause program cadence using as a smart campaign Use a test stream Add and approve an email champion/challenger test and declare a champion Archive, unarchive and remove stream content Monitor content exhaustion Review the Engagement Dashboard Create a local Engagement Stream Performance Report and setup a report subscription ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ Description: In the Marketo Beginner Track: Using the Core Features of Marketo, you’ll gain the foundational knowledge needed to automate your marketing efforts using Marketo. You’ll be introduced to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Target Audience: The Marketo Beginner Track: Using the Core Features of Marketo is for marketers who are beginners with Marketo or who want to learn more about the platform and its core features. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics Understand the purpose of a Marketo program and when to use each program type Use channels to track your audience’s statuses Measure ROI using period costs Create an email program Import a list of people into Marketo Design an email and send a sample to review Measure program success using a smart campaign Review the Email Dashboard Lunch Afternoon Topics Create a smart list Design an email with tokens Test your email using an A/B test Review the Email Performance Report Nurture your audience using the engagement program type Add nurturing content and edit content priority, availability and cadence Add people to your engagement program, measure program success, and pause people who should no longer receive content Review the Engagement Dashboard ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ Accelerate your Marketo learning and build expertise by attending University Day at Adobe Summit. Join us for one of our two programs for lectures and demos from Marketo experts. Up for a challenge? Sign up to take your Marketo certification exam and go home a certified associate or expert, ready to take the next step in your career! Marketo University Day: Beginner Track – 1 Day​ Get started! The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Recommended Marketo experience: Less than 1 year or limited experience Marketo University Day: Experienced Track – 1 Day​​ Go Deeper! The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo If you have any questions, please check out our Summit FAQs. ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ ​​ ​ Marketo Private Training Overview With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you. Why Choose Private Training? No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives. Bring the Training to You Convenient and Flexible Cost Effective Results Driven Instructor-led virtual trainings can be accessed by your team anywhere in the world Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience Plan training according to your schedule at the time and date that’s most convenient for you Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site Mix and match course offerings to fit your requirements Get a unified training experience ensuring that everyone receives the same knowledge and skills Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements Save with private class offerings that are more  economical than purchasing multiple seats in public courses Limit travel expenses with private virtual engagements Prevent unnecessary employee downtime Solve problems quickly with real-time response to your questions Gain practical knowledge and skills that can be immediately applied to drive business results Maximize adoption and utilization in a focused, collaborative environment Learn new perspectives, best practices, and get hands-on experience For more information on private training, please email us at lfrench@marketo.com ​
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In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we teach you how to: Automate your marketing efforts through batch and trigger email campaigns Create nurture campaigns and marketing programs that deliver personalized messages based on Defined behaviors Captured audience data Specific activities Run reports to analyze your marketing efforts For more information on Core Concepts, follow this link to our main website: Marketo Training: Core Concepts To enroll in the course, email us at university@marketo.com
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The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.
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Marketo University empowers marketers through training courses, certification, and learning paths for the Marketo product. Our community page provides an easy format for users to quickly find the information they need, when they need it. We look forward to all feedback, and to engaging with the Marketing Nation.
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