Marketo Sync with Salesforce only in Campaign Object?

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Marketo Sync with Salesforce only in Campaign Object?

Hello,

 

I would like to know if is possible to Syncronize Marketo - Salesforce for other objects different to Campaign.

I have Webinars and Whitepapers in Marketo and I would like like to add the people that registered to these objects automatically in Salesforce.

Does anyone know how can I do that ? 

 

The only solution that I see easier is to create Campaigns in Salesforce for every Whitepaper and Webinar but I would like other opinions if is possible.

 

Thanks a lot for the answers.

Jose

1 REPLY 1

Re: Marketo Sync with Salesforce only in Campaign Object?

"registered to these objects" is overly vague. "Registration" in Marketo-speak means someone's Program Status changed to "Registered" for Event type Programs. Any other meaning would be specific to your business.

 

Please explain exactly how you have your COs set up in SFDC, your Programs set up in Marketo, and you want to reflect Marketo relationships in SFDC.