Knowledgebase

Sort by:
  If you have submitted a support case and you feel that the case was improperly handled or that the solution being offered does not meet the communicated Marketo support expectations, then we would welcome the opportunity to look deeper at your specific support engagement and work with you on delivering a better resolution. Caution: If the item you're looking to escalate is related to a Production Down incident, please call the support line for your region to receive immediate assistance. Support Manager escalations are only handled during normal business hours. The phone numbers for each region are listed below, follow the prompts for P1: Americas: +1.877.270.6586, Direct: +1.650.376.2303 Europe, Middle East, & Africa: +353 (0)1 242 3030,  UK: 0800 151 3030 Asia Pacific: +61 2 8310 7646  Japan: +81.03.4233.9014 How to Escalate: Option 1: Step 1. Navigate to the "Case Management" area of the support portal either by mousing over the Support tab and selecting "Case Management" or clicking the Support tab and click on the “My Case Management” button. NOTE: You will need an open or recently closed case in order to escalate to support leadership. Step 2. From here you will need to click on either an open or a recently closed* case: *Support Cases that have been closed for longer than 10 days are no longer eligible to be re-opened and we ask that you open a new support ticket for your current issue prior to escalating to a Support Manager. We ask that you have an open support ticket for a Support Manager to be able to address specific issues. Step 3. After selecting a case, click on the Escalate to Manager button: Step 4. A pop up will display and you will need to the purpose for the escalation and click on the “Escalate” button. Once your support escalation case has been submitted a Marketo Support Manager will contact you within 1 business day of your support region's support hours to address the issue. Option 2: You can email supportescalations@marketo.com to escalate your issues to our support management team.  NOTE: Be sure to include your currently open Support Case number and the details of your escalation. This will help to ensure that a Support Manager can quickly identify the case tied to your escalation and follow up with you. Before you send an email to supportescalations@marketo.com you must have a current active support case closed support case that has been closed or is pending.  Support Escalations are focused on the handling of current or recent cases.  Brand new technical support issues that are sent to Support Escalations will be re-routed to our general case flow.    
View full article
Issue You need to know the version of the munchkin script which is used by a particular web-page. Solution Munchkin version can be found by following the below steps: Open up your web browser Open developer console on your browser. Most other browsers use F12 to open developer tools . Visit the page on which the munchkin script is embedded Navigate to the network tab of the Developer console and search for munchkin You should find two attributes named “munchkin.js” and one of them will show a similar request URL as seen below https://munchkin.marketo.net/154/munchkin.js The numerical value 154 is the munchkin version. NOTE: If you are not able to finds anything over the network tab, we would suggest that you refresh the webpage which has the munchkin script is embedded on it  
View full article
Issue You need to locate the Munchkin ID for a specific Marketo instance. Solution What is a Munchkin ID? Marketo's custom JavaScript tracking code, called Munchkin, tracks all individuals who visit your website so you can react to their visits with automated marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and other information. The Munchkin ID is the unique identifier for a specific Marketo instance and insures tracked activity goes to the correct instance. How to find your Munchkin ID 1. Log into the specific Marketo Instance you need the Munchkin ID for. You can verify the instance name by checking the listing in the top left of your browser.   2. Go to Admin and click Munchkin in the tree on the left in the Integration section.     3. The Munchkin Account ID will be the first thing listed in the Tracking Code box.  
View full article
Issue You're receiving an error that states 'Not Allowed - Error approving <asset-name> - {{token-name}} : Token key not found' when trying to approve an email asset. Solution Check that token syntax is correctly inserted with no missing left or right 'curly' brackets '{{' '}}' Check that the field name of the token does not have any incorrect spelling (e.g. Email Address) If the token syntax is correct and the field name of the token is spelled correctly, it is possible that the field name of the token contains a Unicode non-breaking space (e.g. between 'Email' and 'Address'). This would have been inserted if it was copied across from a platform that was encoded with Unicode (e.g. Microsoft Word) - To rectify this, delete the space in the token and re-insert it with a normal space using the spacebar on the keyboard. Once this is corrected, the email approval should work.
View full article
Issue Discrepancy between Marketo webinar atttendance and webinar provider attendence report Solution Compare Webex report with Marketo Program members list to determine which leads are involved. Check to see if the leads involved have the same email address but used different names to register/attend. Workaround: Upload Webex final report to a static list and use the list to update the program attendance.   Root Cause Webex issues two reports, a preliminary when the webinar is finished and a final report approx. 12 hours later, which may have updated attendance info.  Marketo Engage uses the preliminary report to set the attended status in the program and does not update when the final report is released. Environment Webex Marketo Event Program synced to Webex webinar Final attendance report from Webex, not preliminary
View full article
Every link you include in your emails will have tracking code automatically appended when sent. Marketo adds a generic domain to the tracking code, for brand consistency and improved delivery rates we recommend that you brand your tracking links. Here is how: Admin rights required.   Choose a CNAME You likely already have a landing page CNAME such as info.yourdomain.com, you can pick another subdomain for your branded tracking links CNAME.Examples to choose from: go.yourdomain.com get.yourdomain.com pages.yourdomain.com The branded tracking CNAME must be different than your landing page CNAME.   Gather Information Now that you have decided on a branded tracking CNAME you need find the current one being used. Go to Admin then Email and copy the current tracking domain.   Contact IT Ask your IT to create a CNAME that redirects the CNAME you chose earlier to the current domain you copied in the previous step:   go.yourdomain.com > mkto-qe0877.com   These values will be unique to your instance, do not copy paste items from this article, find them in your instance.         Configure Marketo 1. Once your IT has completed the creation of the CNAME, go back to Admin then Email and enter your branded tracking CNAME and Branding Domain   2. Click Save Changes. T That's it! Make sure to send yourself an email that has a link in it from Marketo and test the link to ensure that the branded tracking link CNAME is working properly.   NOTE: If you'd like more information about branding domains, like how to set up multiple ones, delete others or reset a default, check out the documentation here: Add Multiple Branding Domains - Marketo Docs - Product Docs
View full article
Set a Form Thank You Page   What happens when someone fills out form? Where are they forwarded to? Check out how to configure it: Edit Form 1.1 Go to the Marketing Activities area.       1.2 Select your form and click Edit Form.     1.3 Under Form Settings click Settings.   1.4 Scroll down to the Thank You Page section.          Learn how to: Edit Form Stay On Page External URL Landing Page Dynamic Thank You Pages   Stay On Page   The Stay On Page option will result in the person staying on the same page when the form has been submitted. 2.1 Select Stay On Page for Follow Up With.     External URL The External URL setting allows you to define any URL as the follow-up page. Once the user has submitted the form they will be directed to the URL specified. 3.1 Select External URL for Follow Up With.     3.2 Enter the full URL.       Tip   The URL can be that of a file hosted somewhere, if you do this, the "Submit" button will behave like a "Download" button.    
View full article
Having sync troubles with SFDC?  Try this quick checklist to see if it solves your problems. How can I tell if there's a sync problem with Salesforce? Symptoms of a broken SFDC sync include: Your information hasn't sync'd in the last few hours (and this isn't your first sync) "Sync lead with Sales" isn't working Checked activity history items or SFDC Tasks aren't being sent to SFDC Before you go any further, go to the Salesforce section of the Admin page and look at the Last Synced time: If it's been more than an hour, try these steps. Enter your SFDC username, password, and token Log into Marketo and go to the Salesforce section of the Admin tab.  Look at the account that's syncing to Salesforce. Are the credentials blank?  If so, take a minute to set up your Salesforce sync. Setting up Salesforce.com Integration   Did you recently make large changes in your Salesforce database such as adding custom fields or changing many field values?  Large changes to your SFDC database may take longer than usual to sync into Marketo. Check if SFDC sync is enabled Is sync enabled?  If it's disabled , the button says "Enable Sync."  Click the button to enable sync. Otherwise, the button reads "Disable Sync."  You can leave the button alone if this is the case. Check your SFDC username, password, and token Did you change your SFDC password recently?  Or did you reset your SFDC security token?  If so, click the Edit Credentials button and enter the new information. Remember that if your password changes, your security token changes as well; you'll need to update both at the same time.   Is the SFDC account active? Go to the Users section of your Salesforce.com account.  Open the SFDC Setup section. Open the account you're using for sync (Administration -> Manage Users -> Users, then click "Edit" for the account used for sync).  Is the account active?  If not, enable the box and click "save", then wait a few minutes to see if sync resumes.   SFDC permissions Does the account have the correct permissions?  When you edited the user's record, the Profile is right above the Active flag. Open the profile for that account (Administration -> Manage Users -> Profiles) and edit the profile for the sync account.  Scroll down the page to the "Administrative Permissions" section. Check this article to see what object and administrative permissions are required for Marketo to access your SFDC account successfully: Required Profile Permissions in Salesforce for Marketo Sync Trusted IP addresses Does your company have any IP address restrictions on your SFDC account (blocked or trusted IPs)?  If you use Trusted IP addresses, Salesforce will send you an authorization email to confirm that Marketo is legitimately accessing Salesforce.  Follow those instructions and you'll be allowed to use the API with that account. Login Hours Do you have login hours set for the sync user's profile?  View the profile (as opposed to "edit" above) and scroll down to the Login Hours section. If you have login hours set, unset them by clicking "Edit", then click "clear all times" and finally click "Save". If none of these steps solves your Salesforce.com sync problems, call Marketo Support and we'll help you resolve the problem.
View full article
When a new lead enters Marketo from a  form fillout or  List Import,  Marketo automatically searches for a lead with the same email address.  If that lead exists, the existing lead is updated instead of creating a duplicate. However, Marketo does not automatically de-duplicate leads who are already in your database. This is especially a problem for new customers who often have many duplicate leads in their database. Also, if you add a new lead directly into Salesforce ( through the Salesforce import process or web-to-lead forms) Salesforce will create a duplicate lead that gets synced into Marketo. When this happens, you can use Marketo to find and fix those duplicates.   How Marketo handles duplicates   The primary consequence of duplicates is that one lead record could have the most relevant information about that lead while your sales rep is looking at the incomplete duplicate.   For example, say that you have a duplicate lead in your database and that lead fills out a form on your website. Marketo generally updates the lead record that was most recently updated. In another case, say you run a campaign to email your lead database and two duplicates are included in your campaign run. Marketo automatically detects the duplicate email address and ensures that only one email is sent to that lead. That email send and subsequent activity will be attributed to the most recently updated lead. When you merge leads, their entire history is combined, and you can control which fields are kept in the final lead. You won't lose any information or tracking.   Most customers have many duplicates when they start with Marketo. After initially de-duplicating your database, the work to keep your database de-duplicated is usually very small. You should work to stop the sources of duplicate leads and make Marketo your single point of entry for all new leads.   Finding Duplicates   Go to the Lead Database section of the app. Then click on the Possible Duplicates list in the tree. Click the grid header that says Email .  You can sort by email address to see the duplicates next to each other. Selecting multiple leads Select two leads that have matching email addresses.  You can do this by holding the "control" key down while clicking on the two different leads.  (You can merge more than two at a time, but start with two.) Tip: Sometimes clicking too fast will make the grid select incorrectly.  Clicking a little slower usually helps. When you have two rows selected or highlighted, click the Merge Leads button in the toolbar.   The Merge Dialog A dialog will appear showing you all the fields that differ between the two leads.  You need to pick which values to keep in the merged lead.  Not every field is displayed -- just the ones that you need determine appear. By default, the values from the most recently updated lead will be selected (with a check and highlighed yellow). To pick a different value for the merged lead, click the checkbox next to that value. If you want to enter your own values for the merged lead, click the Custom field for that row then type in your own value: When you're done, click Merge .  The winning values will be kept in the merged lead; the other values will be discarded. Important : Clicking merge will instruct Salesforce to merge the records properly.  All Salesforce and Marketo activities are merged into the remaining lead.  Nothing is lost.  Campaign History is also kept.   Duplicate pattern matching You will notice that the Possible Duplicates list has a Smart List tab.  Click on the Smart List and you will see it's using the "Possible Duplicates" filter on the "Email Address" field. You can change this filter to search other fields for duplicates. Click the little green plus in the definition. Note : You should use only one Duplicate Fields filter in your Smart Lists.  If you want to check multiple fields, always use the green plus button to add multiple fields; don't drag in a second filter. When you change the Duplicate Fields filter, you should sort the Leads grid by the column you're checking to put the duplicates next to each other. EasyMerge Program Marketo offers a service for mass-merging of duplicates.  Please contact your Customer Success Manager to inquire about this service. What happens when I merge two leads in Salesforce? When you merge leads or contacts in Salesforce, Marketo will also merge the matching leads in your lead database. See this article to learn more about how that works: https://docs.marketo.com/display/public/DOCS/Find+and+Merge+Duplicate+People#FindandMergeDuplicatePeople-EffectinSalesforce    
View full article
Required Profile Permissions for Marketo Synchronization API Enabled Manage Public Documents Manage Public Templates Edit HTML Templates Edit Events Edit Tasks Convert Leads Transfer Lead* Transfer Record* Enable Read/Create/Edit/Delete access on the following required Standard Object Permissions: Opportunities Contacts Leads Accounts Campaigns (if you choose to enable campaign sync) From the Profile Detail page, click Edit and complete the steps in this section. In the old profile layout the following should help: Enable the following Administrative Permissions: API Enabled Manage Public Documents Manage Public Templates Edit HTML Templates Transfer Record * Enable the following General User Permissions: Edit Events Edit Tasks Convert Leads Transfer Lead* Enable Read/Create/Edit/Delete access on the following required Standard Object Permissions: Opportunities Contacts Leads Accounts Campaigns (if you choose to enable campaign sync) Click Save to save your changes and return to the Profile Detail page. Enable Read access on any custom objects that you'd like to sync with Marketo. Marketo only supports syncing of custom objects associated with leads, contacts, and accounts. For merging leads, this profile needs Edit and delete access on the lead object and on all objects (standard and custom) that your Leads and Contacts use.   *Transfer Lead and Transfer Record are optional but may be required if you wish for Marketo to be able to change the owner of a record   You must add each field you want synced to Marketo to your page layout; all other fields will not be synced.  If you use other editions of Salesforce, Marketo will sync down all fields that the sync account has permission to access (whether or not they're in the page layout).    
View full article
Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords. We offer 2 options, depending on what type of web page is linked to your Google AdWords ad. Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form   This solution does not require custom coding This solution does not require any additional cost Option 2: Link a Google Adwords Ad to Any Page on your Website This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost Reporting Available (for both Option 1 and 2) Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID Additional Reporting Available if you have Revenue Cycle Analytics/Explorer Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Top 10 CampaignID’s by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Program Channel report >> Google Adwords (custom channel) metrics by quarter New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment     Learn more:   Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs  
View full article
Common questions around how Marketo can be used to track Google AdWords information:   Q: Do I have to install a special Marketo App from the Salesforce.com AppExchange to get this functionality? A: No, there's no special Marketo App to install.   Q: Will this require custom coding? A: For the first scenario, Linking a Google Adwords Ad to a Marketo Landing Page with a Form, there is no coding required at all. The second scenario, Linking a Google Adwords Ad to Any Page on Your Website, requires a little bit of coding. To help with that, the links to the appropriate KnowledgeBase articles are included in this document.   Q: I can not code, but I still want to capture my Google Adwords PPC information using Marketo. What should I do? A: If you do not have coding experience, it's best to go with the first scenario since it does not require any coding. If you are interested in the second scenario, then we recommend leveraging any internal resources you may have who can code. You can send the relevant KnowledgeBase articles to the person who do the coding for reference.   Q: What kind of reports can I build using the standard Marketo Analytics? A: Here are a few examples of reports (see the Overview for a list of other metrics you can get) Which Google Adwords campaigns generated the most revenue? Which keyword and/or search term generated the most revenue? How many opportunities were generated by each Google Adwords campaign? Number of new leads by 'CampaignID' and associated opportunities   Q: If the same lead does another Google search and then clicks through a second (or third) Google Ad, will the original PPC information be overwritten? A: By default it will be overwritten. However, if your strategy is to track the original source PPC, then you can configure the PPC custom fields to be blocked from updates. This way, once the PPC information is populated in the custom fields, subsequent Google Ad click throughs and form submissions will not overwrite the existing values. Of course if your PPC strategy is to capture the most recent PPC information, then you can leave the custom PPC fields unblocked (default) and subsequent Google Ad click throughs and form submissions (by the same lead) will overwrite the existing information.   Q: If I already have Salesforce.com custom fields to capture all the PPC information on the lead & contact objects, do I still have to create custom fields in Marketo? A: If the custom fields are already there in Salesforce.com, then you do not need to create additional fields in Marketo. As long as the sync user has visibility to those custom fields, the fields should be synced over and be mapped accordingly.   Q: How does this work in Marketo? A: At a high level, you will need to do the following: Create custom fields in Salesforce.com Build a form with hidden fields which gets values from URL parameters Build a Marketo landing page with the form on it For all your 'destination links', include the URL parameters and associated value/token When the leads click through the Google Adwords Ad to your landing page, fills out the form, the PPC information will be submitted to the hidden fields (i.e. keyword, campaign, etc.)   Q: How much does it cost to configure Marketo to capture Google Adwords information? A: There is no cost if you follow the documented instructions. The simple scenario, Linking a Google Adwords Ad to a Marketo Landing Page with a Form, is recommended as you will get the metrics you need to understand effectiveness of your Google Adwords campaigns and keywords with the standard Marketo Analytics/Reports. However, if you are interested in engaging Marketo to assist you with the configuration, Contact your Customer Success Manager and they will have someone frome our Professional Services team set up a requirements scoping call to put together a cost estimate.   Learn more:     Google Adwords and Marketo Overview Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website  
View full article
When a Salesforce-specific flow step runs, sometimes extra steps are performed automatically. Here are the rules, so you know: These rules will apply when the lead is not currently in Salesforce.com as a contact or lead. Marketo Flow step Automatic Action Add to SFDC Campaign Sync Lead to SFDC Change Status in SFDC Campaign Sync Lead to SFDC Add to SFDC Campaign Change Owner Sync Lead to SFDC Convert Lead Sync Lead to SFDC Create Task Sync Lead to SFDC     You can filter out SFDC records in a Smart List using the SFDC Type Filter with the operator set to "is not empty".  All SFDC records have a value in this field.
View full article
The Charter of Fundamental Rights of the European Union recognizes in Article 8 the right to the protection of personal data. This fundamental right is developed by the European legal framework on the protection of personal data consisting mainly of the Data Protection Directive and the ePrivacy Directive. They lay down several substantive provisions imposing obligations on the data controller and recognizing rights to the data subject, prescribing sanctions and appropriate remedies in cases of breach, and establishing enforcement mechanisms to make them effective.   Although strictly speaking it is data controllers who bear legal responsibility for complying with data protection rules, also those who design technical specifications and those who actually build or implement applications or operating systems bear some responsibility for the data protection aspects from a societal and ethical point of view.   The law applies to all Member States of the European Union. However, even websites outside the EU are required to comply with the law if they are targeting Member States. For example, a site based in the USA that sells products to consumers in the UK, or that has a French-language version of its site aimed at users in France, will still have to comply.   Anonymous cookies, those that do not contain information that would enable you to identify a user, do not infringe the law anonymity and therefore are not a problem. The directive’s core requirement is to define how consumer’s "opt-in" or "opt-out" to cookies, and what level of information the consumer must be provided when cookies are used so they are sufficiently informed.   Support Browser Do Not Track Settings https://docs.marketo.com/pages/viewpage.action?pageId=2951124   Visits to web pages do not reflect actual activity https://nation.marketo.com/docs/DOC-1300
View full article
The Marketo Privacy Team often recommends that our customers send a reconfirmation message to a set of their inactive leads. This process is used as both a proactive strategy to ensure good delivery rates and as a response to blacklisting issues.  For more information on this overall strategy search our Resource Articles for Blacklist Remediation. At its most basic a reconfirmation message request a lead takes an action to stay on your mailing list.  If they don't take that action they will be automatically removed from the mailing list. These types of messages don't usually get a high response rate because you are sending the reconfirmation message to people who have already shown to be disengaged from your marketing. However there are instances where some reconfirmation messages get a more enthusiastic response than others so we've put together some tips for making the most out of reconfirmation. Instead of marketing your company itself think of it as though you are marketing ENGAGEMENT with your company. While these ideas are similar, they aren’t quite the same. You want to frame this message with a sense of urgency to click a link. You also want to make it as easy as possible for someone to open the message and just click a link so they continue to stay engaged with your marketing.   Subject Line We recommend that you frame the subject line very clearly with something about “not missing out” or “staying informed”. The subject should create a compelling and specific call to action.  Some senders use an offer in the reconfirmation message to encourage action. Highlight this in the subject line if this is your approach. Examples We’ve Missed You!  Take Action continue receiving our offers! Last Opportunity to Stay Informed (Action Required) Free shipping plus save 15% on next purchase   From Address While you can use any From Address, we recommend that your From: label clearly identifies your company rather than using a lead owner name. A disengaged recipient is more likely to recognize “Your Company” than “Bob Smith”.   Email Content In the body of the message your call to action should be immediate and clear. Put the reconfirmation at the top of the message content. Some usability studies have suggested that two choices may be more successful than a single choice so consider a bolder reconfirmation link at the top and a smaller link or button lower to unsubscribe. The main priority is getting someone to stick around for more of your mailings. You may also wish to make a short value statement about the fantastic information that someone can expect to receive by staying on your list! There are a couple of reasons for these recommendations. The first has to do with making things easy for the blacklist operator.  If during the resolution process they can look at the mail received by their spamtraps and immediately tell from the subject line that the message is a reconfirmation pass it will make it much easier for them to consider the data quality issue resolved because their spamtraps will not activate the reconfirmation link. Some of the less automated blacklists will not list a sender for a reconfirmation message that hits their traps so it's important that your cleanup action look like what it is. The second reason behind this advice is that many people just scan their messages and don’t read all the way to the bottom; if someone has to read through a long value proposition before realizing that they must click a link to continue to be subscribed to your email program you may lose more subscribers than intended. The faster and easier it is to click that link the more people you’ll retain! A lot of people scan over marketing offers and think about them for a while before taking an action.  You want to interrupt that process and make it clear that action is required now whether or not they’re ready to make a purchase!   Examples of simple reconfirmation email templates More examples can be found in this other Community Resource “A Creative Re-Engagement Email Campaign” Email #1 Subject Line: Action Required to stay subscribed to COMPANY   [First Name]:   You previously expressed interest in receiving valuable information and/or offers from COMPANY that are specific to your field.  We’d like your permission to continue sending you relevant information via email so that you can stay up-to-date on the latest industry trends/topics of interest.   Please click “YES” below to continue receiving research and trends in your area of interest.  COMPANY subscribers receive exclusive benefits, including the latest research briefs, white papers and/or compelling offers or discounts for future purchases.   Please update your Ccommunication Preference by [DATE/TIME] or this could be your last chance to receive any future research.  It only takes a moment to click one of the choices below.   YES, I would like to stay subscribed to the valuable information from COMPANY.   NO, I no longer wish to receive valuable and insightful offers from COMPANY.   Sincerely, COMPANY   ————–   Email #2   Subject Line: Your Subscription to COMPANY Industry Newsletter Expires Soon   [First Name]:   Our records show that you expressed interest in receiving industry information from COMPANY on [INSERT DATE].  Records indicate you have not read an email in [variable time frame], we do not want to bother you with emails you do no wish to receive so we want to confirm that you would like to remain subscribed to the COMPANY email program.   If you wish to be removed, you don’t have to do anything further.  However, if you do want to continue receiving email from COMPANY, please click the link to let us know:   YES, I would like to stay informed and continue receiving email from COMPANY.   Sincerely, COMPANY   ————–   Email #3   Subject Line: Your Subscription to COMPANY Has Expired   [First Name]:   Thank you for your previous interest in receiving valuable content from COMPANY.  Your subscription has now expired and you will no longer receive any future emails.   If in the future you would like to continue to receive email from COMPANY please click the link to sign up:   YES, I would like to receive email from COMPANY.   Sincerely, COMPANY     Other Resources Marketo Community Resource “A Creative Re-Engagement Email Campaign” http://www.spamhaus.org/whitepapers/permissionpass/ http://blog.deliverability.com/2013/07/do-you-know-whats-lurking-in-your-database-know-thy-data.html http://blog.marketo.com/2010/05/key-to-email-deliverability-is-reputation.html http://www.marketo.com/email-deliverability/  
View full article
Note: Please ensure that you have access to an experienced JavaScript developer, because Marketo Technical Support is not set up to assist with troubleshooting custom JavaScript. If you're trying to use the Munchkin API but not having any success, try these tips:   Include the Munchkin JS   Make sure you include the required lines of Munchkin Javascript on pages with API calls.  You can find the javascript in the Admin section under Munchkin Setup . Check "Enable Munchkin API"   In the Munchkin Setup page, check the box that says Enable Munchkin API , put in a private key (which can be any text), and click Save .   Look for JavaScript errors   Use Firebug on Firefox or enable IE JavaScript debugging to check for JavaScript errors.  Any JavaScript errors that occur -- anywhere on the page -- could prevent Munchkin from working.   Escape special characters   Check and make sure that any quotation marks or other characters that require escaping are properly escaped.  See this document for more.   Call mktoMunchkin first   In your Javascript, you must call mktoMunchkin() before you use any other Munchkin API calls.   Try a proxy program   Use a web traffic capturing program like Firebug (for Firefox) or Fiddler.  The return code from the API call may have useful information to help you diagnose the issue.     Click Link or visit WebPage isn't working   Check to make sure you have only a path listed in the url parameter -- no ", no domain, and no URL parameters.   Associate Lead isn't working   This could be caused by a few issues:   Include an email address   Email address is required when using the associate Lead call.  If you don't use this, the call will always fail.   Check the labels   Marketo expects the labels (like "Email" and "FirstName") in a specific format.  You can get these labels in the Field Management page of the Admin section.  When you get there, click the Export Fields button.  The spreadsheet will have the API names for your fields.   Check the hash value   The hash value is the SHA1 hash (non-HMAC version) of your API Private Key (not your Munchkin ID) concatenated with the lead's email address, as in your-secret-keyemail@address.com .  The hash value must be lowercase.
View full article
DMARC - "Domain-based Message Authentication, Reporting & Conformance" What is DMARC, and how does it combat phishing? DMARC is a way to make it easier for email senders and receivers to determine whether or not a given message is legitimately from the sender, and what to do if it isn't. This makes it easier to identify spam and phishing messages, and keep them out of peoples' inboxes. DMARC is a proposed standard that allows email senders and receivers to cooperate in sharing information about the email they send to each other. This information helps senders improve the mail authentication infrastructure so that all their mail can be authenticated. It also gives the legitimate owner of an Internet domain a way to request that illegitimate messages - spoofed spam, phishing - be put directly in the spam folder or rejected outright. [1]   It is generally recommended that all email senders, regardless of campaign volume, should set up DMARC to help secure their domain from phishing.  This can help a sender's domain reputation because it can help identify and, eventually, prevent potential domain spoofing.  If complaints are being generated by a spoof it can impact the domain reputation of the spoofed domain.  But, it is important to note, DMARC is primarily a security feature not a deliverability enhancement.   DMARC is not managed or hosted by Marketo.  DMARC records are set up in a Marketo customer's DNS records which are under control of the customer.  The Marketo customer would need to set up and manage all DMARC related DNS settings and feedback.   It is recommended that the customer get DMARC implemented in it's simplest form, the test and report form, and monitor traffic.  Customers with popular brands may very likely see phishing traffic that but there are also mail streams that are legitimate that could be impacted from implementing DMARC too strictly in the beginning. How Does DMARC Work?   In order for DMARC to validate, DKIM and/or SPF must pass.  If neither passes, then the action requested (none, quarantine or reject) domain policies (d= and/or sd=) in the DMARC DNS text entry will be followed.  Once either DKIM and/or SPF have passed, DMARC will then take action based on the specified parameters.       For more information please refer to the DMARC site - http://www.dmarc.org/   1 <http://www.dmarc.org/faq.html >    
View full article
Setting an email to "operational" does the following No unsubscribe link automatically added Email will be sent to leads set to Unsubscribed Email will be sent to leads set to Marketing Suspended   Note - when sending an operational message, Unsubscribed and Marketing Suspended leads will still be included in the "blocked from email" count on the schedule tab of the campaign.   When is it OK to use the operational setting?   Sending marketing email to unsubscribed addresses is illegal. For this reason, you should be extremely careful to only use this setting in extremely limited circumstances. Using this setting incorrectly violates Marketo's Terms of Service, and most antispam laws. There may be legal consequences for using this setting incorrectly. Good uses of the operational setting fall into two categories: Transactional messages Relationship messages   What's a transactional message? A transactional message is part of a transaction that a lead has initiated and you are responding to. Here's some examples of transactional messages: Receipts for purchases Registration confirmations Download links in response to form fill-outs Requested assets (whitepapers, spec sheets, etc.)   What's a relationship message? A relationship message describes something that affects your business relationship with the lead. Here's some examples of relationship messages: Downtime notifications Changes to terms of service Recall notices End of service notifications   Operational messages should not contain any marketing content at all. In other words, do not use the operational setting to send a message that contains a receipt and a promotion, only a receipt.
View full article