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  What’s changing? Previously, customers could choose whether they wanted to secure their pages and tracking links via SSL. The responsibility of procuring, maintaining, renewing, and securely sending the certificates to Marketo lie entirely with the customer – Marketo just hosted them. In 2017, Chrome and Firefox announced they would begin flagging any unsecured pages with clear ‘NOT SECURE’ warnings in their 2018 releases to encourage the use of SSL, and even distrusted certificates from certain providers. This essentially designated the certificate as a foundational security necessity to prevent customers fleeing from unsecured sites.   This change reinforced the increasing need for companies to protect their data and mitigate against online security threats. Recent studies have shown that ~45% of organizations are targets of Distributed Denial of Service (DDoS) attacks, typically lasting a few hours, and potentially costing companies not only lost revenue, but also customer data and overall trust. [1]   Simply put, an SSL certificate just isn't enough anymore, which is why Marketo updated how we manage SSL certificates and the overall security of our customers' landing pages with the introduction of Secured Domains, a comprehensive managed service, in early 2018.   How is Secured Domains different than an SSL certificate? In contrast to our previous solution, Secured Domains is less focused on the SSL certificate itself, and rather the security and performance benefits gained from our partnership with Cloudflare, an industry leader in secure solutions. Secured Domains not only includes the necessary SSL certificates, but, more importantly, provides robust security protection thanks to the investment made to secure our servers, which host Marketo landing pages, behind Cloudflare’s trusted security infrastructure.   With Cloudflare’s enterprise-grade tools securing our servers, we protect against security vulnerabilities and attacks on your Marketo pages. Once Secured Domains is implemented for your instance, your domains will be protected via the following:   Managed Web Application Firewall (WAF): keeps your pages secure by filtering and deflecting malicious attacks DDoS Protection:  keeps your pages live by absorbing attacks and preventing the pages (and Marketo's infrastructure) from crashing Content Delivery Network (CDN): a load balancer to distribute page views based on geolocation, which allows landing pages to load more quickly   Secured Domains also shifts the ownership of SSL certificates onto Marketo, which eliminates the hassle of Marketing & IT teams having to manage them and, because they renew automatically, you no longer need to worry about your landing pages crashing due to an expired certificate. The certificates are provisioned by Cloudflare and authored by DigiCert at an enterprise-level offering. For more information, please see our Overview & FAQ: Secured Domains for Landing Pages.   How do I learn more about Secured Domains? If you’re an existing customer, please contact your Marketo Customer Success Manager to add Secured Domains to your subscription. As of September 2019, a base Secured Domains package, which secures your first landing page domain and first tracking link domain, is now included automatically upon your next Marketo renewal. If you are unsure how to get in touch with your Customer Success Manager, please contact CustomerCare@marketo.com .   If you’re considering Marketo for your marketing automation solution and would like more information on Secured Domains and how it can improve your site security and performance, please contact GRP-Marketo-Sales@adobe.com.     Note Due to the security and risk mitigation enhancements we've made to protect Marketo servers, all customer domains are now hosted on Cloudflare. Marketo customers will be required to use the auto-renewing SSL certificate included with Secured Domains unless an exception is granted (more information on exceptions can be found in the FAQ). If you use more than the 1 landing page domain and 1 tracking link domain covered under the base offering, additional domains may simply be added on a la carte - talk to your CSM or Sales contact for pricing details.   [1] Tim Matthews, Imperva, DDoS Impact Survey Reveals the Actual Cost of DDoS Attacks, 12 Nov. 2014  
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    Marketo offers a number of ways to contact Marketo Support directly for assistance from our different support regions.   Support Portal (https://support.marketo.com)   The Marketo Support Portal features a web form submission to submit support cases to Marketo Support.  The form gives authorized support contacts the ability to provide details on the support issue that allows Marketo Support to efficiently and effectively assign your case to the best suited available support engineer.     Email to Case Submission   Authorized Support Contacts can email their cases to: support@marketo.com   Reminder: Cases submitted by email are all submitted with a P3 Priority   Regional Phone Contact Information   Marketo does feature the tried and true means of contact support, by the phone.  Authorized Support contacts can contact Marketo Support by calling one of the regional phone numbers listed below.   Region Contact Details Observed Holidays North America Hours: M-F, 6am to 6pm Pacific Toll Free US: +1.877.270.6586 Direct: +1.650.376.2303 New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day Europe, Middle East, Africa Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 242 3030 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese New Year's Day Easter Monday Christmas Day St. Stephen's Day Asia Pacific Hours: M-F, 9am to 6pm Aus EST ANZ: +61 2 9045 2701 New Year's Day ANZAC Day Australia Day Queen's Birthday Labour Day Christmas Day Easter Monday Boxing Day  
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  Overview Add Leads to Static Lists Use Custom Fields Overview Lead records have two primary components – lead attributes and activity logs. Lead attributes are the fields and field values within the lead record. For example, Job Title is a lead attribute. Lead Name is a lead attribute. Activity logs record the actions Marketo or the lead themselves have taken. For example, sending an email to a lead is an activity that would show in the activity log. If the lead opens the email or visits a tracked page, those activities would show in the activity log as well.   Activities in the activity log are only retained for 25 months, or 37 if you have purchased the premium data retention option. The main way to store activity data beyond the Data Retention Policy timeframe is to use the Bulk Extract API. There are two other ways you can keep a reference of these activities after the end of the Data Retention period, and they can be referenced within the Marketo UI. This article will show you how that can be done.     Add Leads to Static Lists Static lists will retain lead membership even if the activity of adding the lead to the list has been removed. This will let you have lists dedicated to specific criteria that would otherwise be removed after the data retention time period has been passed.   For example, Smart Campaign membership history is not retained after 25 months. If you are searching for members of a Smart Campaign, but a lead first became a member of the Smart Campaign more than 25 months ago, the search results would not include that lead.   An easy way to work around that is to add your leads to a static list as part of the flow of the campaign. When creating your Smart Campaign, create a new static list with the same corresponding name (makes it easier to identify later). When building the flow of your campaign, add the "Add to List" flow step so that all leads going through the campaign will be logged on the list.         Use Custom Fields Lead attributes and their field values are not affected by the Data Retention Policy. Use Smart Campaigns to populate custom fields with values based on activities your leads take. This will allow you to filter leads by these lead attributes that are not affected by the Data Retention Policy. A side benefit to this is that it is faster to search by lead attributes than by searching through lead activity logs.   Example: This approach can work for many different activities, but let’s use form fill outs as an example.   Let’s say you want to be able to identify leads who have been very active and have filled out more than 5 forms over their lifecycle. You could use the filter “Filled Out Form” with the “Min. Number of Times” constraint set to 5. However, if one of those forms filled out occurred more than 25 months ago, the filter would only be able to access 4 form fill activities in the activity log. Therefore, the lead would not pass the filter.   Instead of using the “Filled Out Form” filter, set up a Smart Campaign to write to custom fields that show you how many forms they’ve filled out, and when the first one was. Here’s how to do it:   1. Create two new custom fields in Marketo, one Score Field, and the second a Date Field.   2. Create a new Smart Campaign   3. Add the trigger “Fills Out Form” set to “is any” to the Campaign Smart List     4. Add these two Flow Steps to the Campaign Flow: Flow Step 1 : “Change Score” Score Field Name: your score field name Change: +1   Flow Step 2 : “Change Data Value” Add Choice to Flow Step Choice 1: If “your score field name”  “is empty” Attribute “your score field name” New Value: {{system.date}} Default Choice: Do Nothing       This campaign will listen for any time a lead fills out a form, add +1 to your score field, and if it’s the very first form they’ve ever filled out, it will log the date of when it was done. If the lead has ever filled out a form in the past, there will already be a date value in the date field, so the flow choice would just skip over it and do nothing.       Results You’ll See: With the original goal of identifying leads who have filled out more than 5 forms you’ll be able to filter for leads that have filled out at least 5 forms. In addition, this campaign will let you search for leads based on when they had filled out their very first form, regardless of how long ago it was. Since it’s stored in a lead field, it’s a lead attribute that is not affected by the Data Retention Policy at all.      
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!!EASTER EGG!! The ball with the Marketo logo in the upper-left corner of the screen is your Superball.  Here's a quick trick to make it bounce like it did when you first got into your Marketo instance: Hold down Ctrl (Command for Macs) + Shift, then hit the 's' key. Happy bouncing!    
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Ready to SSL-secure your Marketo landing pages? Whether you’re securing your pages for the first time, adding additional CNAMEs to your already secured instance, or renewing your SSL certificate, you’re in the right place!   NOTE: To secure your Marketo landing pages requires either Marketo SSL for Landing Pages (obsolete service) or Secured Domains for Landing Pages. Please contact your Marketo Customer Success Manager for more information or to purchase.   To get started, please choose one of the options below:   Setting Up Secured Domains for Marketo Landing Pages - FIRST TIME SETUP Setting Up Secured Domains for Marketo Landing Pages - ADDING NEW SUBDOMAIN Setting Up Secured Domains for Marketo Landing Pages - RENEWING SSL CERTIFICATES        
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What is HSTS? The HTTP Strict-Transport-Security response header (often abbreviated as HSTS) lets a web site tell browsers that it should only be accessed using HTTPS, instead of using HTTP.  This prevents man-in-the-middle attacks by telling the browser it should never interact with their domain without first establishing a secure HTTPS connection.   What does this mean for Marketo assets? A domain can assert the HSTS policy for all of it's subdomains.  This means both the subdomains used for Marketo landing pages and the subdomains for Marketo tracking links must also be secured with SSL certificates.  If HSTS is asserted and the Marketo subdomains are not secured, people that visit landing pages or click on tracked links in emails will receive security errors and browsers will not load the pages.   This is resolved by purchasing both Secured Domains for Landing Pages and Secured Domains for Tracking Links.  There are very few exceptions where a domain utilizing HSTS will not need to secure both landing page domains and tracking link domains.   How do I know if my domain is using HSTS? Reach out to your IT and/or web development team to confirm whether or not your domain utilizes HSTS and if both Secured Domains and Tracking Links are necessary for your business.  If your website utilizes HSTS and has the "include subdomains" flag set to true, you will need to secure both your landing page domains and tracking link domains in almost all circumstances.   Google Chrome has a built in HSTS checker that you can use to verify your HSTS settings.   1.  Visit the root domain of your website with the Chrome browser.  For example, if your Marketo landing pages use visit.acme.com, navigate to acme.com.  This will load the domain's HSTS policy into Chrome.   2.  Navigate to chrome://net-internals/#hsts in Chrome.  This will load Chrome's HSTS checker.   3.  In the "Query HSTS/PKP domain" section, type in your domain you wish to check.  Click "Query".     4.  If the query returns "Found" with a list of configuration settings, you will need to check two settings: If either "status_upgrade_mode" or "dynamic_upgrade_mode" have the value "FORCE_HTTPS" or "STRICT", then the domain is enforcing HSTS and all connections are made over HTTPS. If either "static_pkb_include_subdomains" or "dynamic_pkp_include_subdomains" are equal to "true", then all subdomains are subject to the HSTS policy. If both of the above are true then both Secured Domains for Landing Pages and Tracking Links may be required.   If the query returns "Not Found", or is not using a "FORCE_HTTPS" or "STRICT" policy then the landing page and tracking link subdomains may not have strict HTTPS requirements.   Always verify with your IT and/or web development team as to what your domain's security policies and requirements are.  Failure to properly secure your landing page or tracking domains according to your domain's security policy may result in landing pages or tracking links not resolving in browsers.  A lack of a strict HSTS policy does not necessarily mean you do not need to secure your Marketo domains.       My domain asserts HSTS on my subdomains but I do not have HTTPS encryption with my Marketo subscription.  What do I do? Reach out to your Customer Success Manager to discuss purchasing Secured Domains for Landing Pages and Secured Domains for Tracking Links.  Configuration instructions can be found below: Overview & FAQ: Secured Domains for Landing Pages Overview & FAQ: Secured Domains for Tracking Links
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For those in highly regulated industries, your company may additionally require that you securely encrypt the Marketo tracking links embedded in Marketo emails. Remember that Marketo takes the URLs you place inside of emails and shortens them using the "Branded Tracking Link" domain (this is another CNAME you set up in Marketo under Admin--> Email). These tracking links are how Marketo enables you to track engagement with your emails.   Overview & FAQ - Overview & FAQ: Secured Domains for Tracking Links   What's Changing Marketo has discontinued the Secured Page Services: SSL for Tracking Links service and its manual certificate renewal process. This is being replaced with the Marketo Secured Domains for Tracking Links product which provides all needed certificates and manages renewals automatically.   Action Required To secure your email tracking links, contact your Marketo Customer Success Manager to add the Secured Domains for Tracking Links product to your subscription.   Once you’ve purchased Secured Domains for Tracking Links for your instance:   OPEN A NEW SUPPORT CASE Marketo login required. Select Case Type - "Help me setup/create" Select Case Issue - "System Configuration" If you have multiple instances, please provide us with the Munchkin Code (Found in Admin > Munchkin) of the instance that is ready. Format ###-XXX-###.   Marketo will then have certificates generated to cover all the domains and subdomains that you’ve set up in your instance. Within 3-business days, we will create a secure server endpoint. Please plan accordingly for this 72-hour turn-around-time.   Do I need Secured Domains for Tracking Links? Secured Domains for Tracking Links ensure that tracking links can be served securely for domains which have implemented HSTS (HTTP Strict Transport Security). HSTS is a web server directive which forces all subsequent requests for resources on that domain to be loaded through HTTPS. If you have implemented HSTS at your site on any domain that you are choosing for either your Landing Page CNAME or your branded email tracking links domain, you will need Secured Domains for Tracking Links and/or Secured Domains for Landing Pages.   How is the new Secured Domains for Tracking Links Better? With Marketo’s new Secured Domains for Tracking Links product, you no longer have to provide renewal/updated certificates to Marketo. We’ll procure any necessary certificates and manage their renewals automatically – giving you a more secure and convenient solution for securing your links in emails!   Do I have to upgrade? An upgrade is required. Marketo no longer supports the legacy Secured Page Services: SSL for Tracking Links certificate renewal process.   Will my tracking links automatically convert to HTTPS? You will not see tracking links in your Marketo emails changed to HTTPS (they will remain HTTP). However, when an end user clicks the link, if the browser had been instructed to load that domain via HTTPS, the request will be automatically changed to HTTPS and served securely via HTTPS before re-directing to the destination of the link.   Will my old links in emails continue to work? Links in emails will continue to function normally.
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Note: This document applies to the Marketo Secured Domains for Tracking Links product only. For information on the Secured Page Services, SSL for Tracking Links service, please contact your Marketo Professional Services Consultant.   Every link you include in your Marketo emails will have tracking code automatically appended when sent. For those in highly regulated industries, your company may require that you securely encrypt the Marketo tracking links. Remember that Marketo takes the URLs you place inside of emails and shortens them using the "Branded Tracking Link" domain (this is another CNAME you set up in Marketo under Admin--> Email). These tracking links are how Marketo enables you to track engagement with your emails.   Setting Up Secured Domains for Tracking Links instructions - Setting Up Secured Domains for Tracking Links   Do I need Secured Domains for Tracking Links? Secured Domains for Tracking Links ensure that tracking links can be served securely for domains which have implemented HSTS (HTTP Strict Transport Security). HSTS is a web server directive which forces all subsequent requests for resources on that domain to be loaded through HTTPS.   If you have implemented HSTS at your site on your subdomains, you will need Secured Domains for Tracking Links and/or Secured Domains for Landing Pages. Additional information on HSTS, including how to check if it's been implemented on your domain can be found here: SSL: The HSTS Policy and Your Marketo Subdomains   Other Helpful FAQs What is Marketo Secured Domains for Tracking Links? Secured Domains for Tracking Links ensure that tracking links can be served securely for domains which have implemented HSTS (HTTP Strict Transport Security). HSTS is a web server directive which forces all subsequent requests for resources on that domain to be loaded through HTTPS. This is most common for those in highly regulated industries, such as financial and healthcare institutions. Please note, this does not convert tracking links in emails to HTTPS.   How many domains can I secure with the Secured Domains for Tracking Links? Each Secured Domains for Tracking Links covers up to 2 tracking links domains. Contact your Marketo Customer Success Manager for scoping/pricing/quote.   How is the Secured Domains for Tracking Links product different than the Secured Page Services, SSL for Tracking Links service? Unlike the older Secured Page Services, SSL for Tracking Links service, the newer Secured Domains for Tracking Links product generates and manages all certificates needed for secured tracking links. This eliminates the need for you to share certificates and private keys with Marketo, making it a more secure process. And, because Marketo automatically manages the certificate lifecycle, there is less risk of security lapse from certificate expiration, making it a more robust process for securing your tracking links.   What setup/configuration is required before securing my Marketo Tracking Links? You must configure your CNAMES for Email Tracking links. More information here: Brand Your Tracking Links   Can I secure my tracking links without securing my Marketo landing pages? In most cases, if you have implemented HSTS at your site, you will need both secured landing pages and secured tracking links.   Do I need to provide a TLS/SSL Certificate? Marketo’s new Secured Domains products manage all aspects of procuring, managing and renewing certificates for you. You do not provide the certificates with Marketo's Secured Domains products.   What Certificate Authority issues the certificate(s) for the Marketo’s Secured Domains for Landing Pages product? The certificates are authored by DigiCert.   What type of certificate is provided? We produce a pack of two certificates; The primary certificate uses a P-256 key, is SHA-2/ECDSA signed, and will be presented to browsers that support elliptic curve cryptography (ECC). The secondary or fallback certificate uses an RSA 2048-bit key, is SHA-2/RSA signed, and will be presented to browsers that do not support ECC.   Will my domains be on a shared SSL certificate with other companies? As part of our Secured Domains products, each of your fully qualified domain names will get its own certificate. That means you will not be on a shared certificate with other companies.   Can I provide my own SSL certificate(s) to secure my domains? We do not recommend providing your own certificates with the Secured Domains products. Marketo can automatically renew only the certificates we generate to secure your landing pages or landing pages + tracking links.
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Securing your Marketo Landing Pages By default, Marketo serves landing pages by HTTP, and historically we’ve given our customers the choice of whether or not to secure their Marketo landing pages to HTTPS. With the recent changes to Chrome browser, there’s increasing interest in securing Marketo landing pages to avoid the “Not Secure” warning visitors will see when entering data on HTTP pages. Marketo’s Secured Domains for Landing Pages product secures any and all landing page domains defined in your instance so they will be served via HTTPS.  Contact your Marketo Customer Success Manager to purchase Secured Domains for Landing Pages for your subscription.   Note: This new product replaces our previous SSL for Landing Pages service. Marketo will begin selling Secured Domains for Landing Pages on December 1, 2017.   Identifying Landing Page Domains in Your Instance Marketo’s Secured Domains for Landing Pages product secures up to 4 domains (per unit purchased) to enable secured (HTTPS) landing pages for your instance.   New Subscriptions: If you’re a new Marketo customer with a new subscription, one of the steps in setting up your instance is to set your CNAMES, landing pages domain name, and any domain aliases. For more information see, Customizing Your Landing Pages URL with a CNAME and Adding Additional Landing Page CNAMEs. Once this is done, you’ll be ready to count the unique domains (as described below) and initiate the Secured Domains for Landing Pages process (if purchased or included in your instance).   Established Subscriptions: Have you had your Marketo subscription for a while and want to know how many landing page domains you’ve got setup in your instance? If you’re a Marketo Admin, you can see your landing pages domain name and domain aliases by clicking on Landing Pages in the Integration section of the Admin console:   On the Landing Pages tab, you’ll see your landing pages Domain Name. The first part of the URL (info.) is your CNAME and the second part (gladiatorapps.com) is the domain. Here’s an overview of the pieces that make up a full domain name:   Next, you’ll also need to check the Rules tab and look for Domain Aliases. In the example below, there are two domain aliases. One has the same domain as the landing pages domain (gladiator.com) and the other has a different domain (theappninjas.com). For the instance in the example above, it has been set up with two unique domains (gladiatorapps.com and theappninjas.com). It’s important to note that when it comes to securing your Marketo landing pages, the Secured Domains for Landing Pages process will secure all of the domains in your instance. It’s an all-or-nothing action, meaning you cannot chose which domains to secure for HTTPS and which to leave HTTP.  And don’t worry – we’ll count these up for you so we can scope your subscription correctly.   Adding Secured Domains for Landing Pages to Your Marketo Subscription Contact your Marketo Customer Success Manager to add Secured Domains for Landing Pages to your instance.   The Secured Domains for Landing Pages Process If Marketo Secured Domains for Landing Pages has been added or is a part of your subscription, the process to secure your pages includes steps that must be completed on Marketo’s side as well as steps that you’ll need to complete in your instance prior to us enabling HTTPS.   On our side, we’ll install the necessary security certificates to create secure server end point to serve your landing pages over HTTPS.   On your side, to ready your instance for the conversion to HTTPS, you’ll need to review, update and reapprove your landing pages: Unapprove and re-approve all landing pages. This can be done in bulk in the Landing Pages section of Design Studio by selecting a group of pages for unapprove and re-approve via the “Landing Page Actions” menu. If you have a developer, they can use Marketo’s API to unapproved/reapprove landing pages (see our Developer's site documentation here). Change all images, JavaScript files and other external links in landing pages to HTTPS. Pages with HTTP links may display an “Insecure Content on Secure Pages” error. You can read more about that here: What Exactly Is a Mixed Content Warning? Note: any images hosted in Marketo will be updated automatically unless you’ve explicitly referenced them as HTTP. If you use Marketo Forms 1.0 on a non-Marketo webpage, you will need to update the post URL to HTTPS (Forms 2.0 does not need to be updated). If you do a server-side post to a Marketo Form and use your CNAME as the Post URL, you also need to change that to HTTPS.  Please note that server-side form posts are not supported and you should make a Marketo form submission in the background instead. If you include a Marketo landing page on a secure website using an iframe, you will need update the HTML to load the secure version of the landing page, otherwise the end user will get a security warning. If you use a Marketo Form on a non-Marketo page, you will need to update the follow-up URL to HTTPS if you’ve explicitly referenced a HTTP page.   Once you’ve completed the steps above, it’s time to coordinate the cutover to HTTPS with Marketo.  You’ll need let Marketo Support know that you’re ready to initiate the cutover process. To help ensure a smooth transition, we’ll work with you to plan a time when you have few or no upcoming batch campaigns running, and also a time when your team is available, if needed, to make a few updates in your Marketo instance.   RECOMMENDATION: After the cutover, you may notice that images are not displayed in the Marketo email editor or preview mode. Rest assured your emails will send correctly and the images will render for recipients. To see the images in Marketo, you must adjust the image URLs from HTTP to HTTPS in the editor. Again, whether you take this step or not, the images will render properly for your email recipients. In the example below, you would adjust the HTTP to HTTPS.   That’s it! Once our team enables Secured Landing Pages for your instance, your landing pages will be served via HTTPS. Of course, it’s a good idea to do some validation of your pages after the cutover to be sure your pages are loading correctly, images are loading, and that you didn’t miss any hard-coded HTTP links. Moving your pages to HTTPS, you can rest assured that you’re providing critical security and data integrity for both your pages and your visitors’ personal information. Good job, you!   OTHER HELPFUL FAQs Do I need to provide a TLS/SSL Certificate? Marketo’s new Secured Domains for Landing Pages product available in December 2017, manages all aspects of procuring, managing and renewing a certificate and key for you. You do not have to provide a certificate. If you purchased a SSL for Landing Pages service prior to this date and provided a certificate, you will be updated to the new process at your next certificate renewal.   What Certificate Authority issues the certificate(s) for the Marketo’s Secured Domains for Landing Pages product? The certificates are authored by Digicert.   What type of certificate is provided? We produce a pack of two certificates; The primary certificate uses a P-256 key, is SHA-2/ECDSA signed, and will be presented to browsers that support elliptic curve cryptography (ECC). The secondary or fallback certificate uses an RSA 2048-bit key, is SHA-2/RSA signed, and will be presented to browsers that do not support ECC.   Will my domains be on a shared SSL certificate with other companies? As part of our Secured Domains for Landing Pages each of your domains will get its own certificate. That means you will not be on a shared certificate with other companies.   Will all the subdomains be covered? Up to 40 subdomains per unique top-level domain may be covered. As an example, with your company.com domains, the subdomains go.company.com, info.company.com, help.company.com etc. may be covered. Please keep in mind that company.com, company.com.uk, company.com.ca are separate top-level domains.   Can I choose which domains/subdomains to secure? Securing your domains is all-or-nothing, meaning the process automatically secures all domains/subdomains you've set up in your instance.   If I have a CAA record, can it affect my certificate issuance? Yes, CAA records must be configured to allow Digicert issuance, or your certificate will not be able to issue. Further information: https://www.digicert.com/dns-caa-rr-check.htm   Can I provide my own SSL certificate(s) to secure my domains? We do not recommend providing your own certificates.   We require an Extended Validation (EV) certificate. Can the Secured Domains for Landing Pages product accommodate this? Serving Extended Validation (EV) certificates requires you to procure the EV certificate/private key and provide this to Marketo. The standard Secured Domains for Landing Pages does not include EV certificates.   What Marketo configuration is required to complete the Landing Page SSL Setup? One or more CNAMEs for the Marketo Landing Pages must be configured in the Admin section of the application as described here: Setup Steps - Marketo Docs - Product Docs   How many domains can I secure? Each Secured Domains for Landing Pages product secures up to 4 domains. You’ll need to purchase multiple quantities to cover all the unique domains in your instance. Contact your Marketo Customer Success Manager for scoping/pricing.   If I am using Domain Aliases in my Marketo subscription, do I have to secure each of these? Securing your Marketo landing pages requires you to secure all domains used in your instance including your Domain Aliases.   How do I see the Landing Page domains in my instance? Marketo Admins can see your landing pages domain name and all domain aliases by clicking on Landing Pages in the Integration section of the Admin console. On the Landing Pages tab, you will see your full Landing Page Domain Name. On the Rules tab, you will find all Domain Aliases set up for your instance. For the Secured Domains for Landing Pages you will need to count the number of domains used in your instance. When counting domains, please provide the number of unique domains – only the orange part below:   Are Domain Aliases for different countries counted separately? When counting domains, you might have: info.mydomain.com, info.mydomain.au, info.mydomain.de. In this case mydomain.com, mydomain.au and mydomain.de are all counted as separate domains (in this example there are 3 unique domains that must be secured).   Will URLs to the existing non-secure (HTTP) Marketo Landing Pages continue to work? Your existing HTTP URLs will continue to work and will automatically be redirected to the secure (HTTPS) pages. There are only few situations where you may have to manually update the URL, specifically when you include a Marketo landing page on a secure website using an iframe. In this case, you will need to load the secure version of the landing page, otherwise the end user will get a security warning.   Does securing my Marketo landing pages also secure my corporate website? No. Marketo Secured Domains for Landing Pages only affects the landing pages served by Marketo. It does not affect any pages on your corporate (non-Marketo) website.   If I don’t use Marketo Landing Pages, do I need Secured Domains for Landing Pages? You may if you are embedding Marketo Forms on secured non-Marketo webpages. The default form code snippet that Marketo provides uses //app-aba.marketo.com which is a Marketo domain that can be served securely on a HTTPs parent page (the // indicates the request will use whatever protocol the parent uses). With this, your Marketo form will take on the security level of the page it’s embedded on regardless of whether you’re using our Secured Domains for Landing Pages product. However, if you prefer not to have any reference to “marketo” on your corporate website, you may choose to change this code snippet from //app-aba.marketo.com to //<MY_LP_CNAME> to serve the form. In this case, you would need the Secured Domains for Landing Pages product since the LP CNAME will need a security certificate associated with it to serve securely.   Will the Munchkin JavaScript API also be encrypted via SSL? Calls to the Munchkin JavaScript API automatically switch to SSL if the page on which the calls are made is SSL encrypted.   Can I add additional Domains to my instance and secure these too? Once you’ve secured your landing page domains with the Secured Domains for Landing Pages process, you will need to contact Marketo when adding additional domains/domain aliases. Please contact your Marketo Customer Success Manager. There may be an additional charge depending on the number of domains you are adding.   If I previously secured my Marketo Landing Pages with the SSL for Landing Pages Service, do I need to switch to Secured Domains for Landing Pages? We have discontinued the SSL for Landing Pages service and process, so you will need to switch. Your Customer Success Manager will work with you to add Secured Domains for Landing Pages at your next SSL certificate renewal or at your subscription renewal, whichever comes first.   Do I need to secure my tracking links as well? If your domain enforces a strict HSTS policy on all subdomains you will need to also purchase our Secured Domains for Tracking Links service.  Please contact your Marketo Customer Success Manager to purchase this add-on.  For my information on HSTS and Marketo subdomains, please see the following documentation SSL: The HSTS Policy and Your Marketo Subdomains
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  Marketo Support's Mission is:   "To provide fast and friendly world-class support through creative, flexible solutions to empower Marketo Automation Software success."   Areas of Responsibility: Technical Support Engineers (TSEs) are your initial point of contact for any questions or concerns. TSEs are responsible for troubleshoot issues within your Marketo instance. Common areas within a Marketo instances which TSEs will assist with are:   My Marketo Marketing Activities Design Studio Lead Database Analytics Revenue Explorer (RCA/RCE) Calendar Deliverability Tools Search Engine Optimization (SEO) Web Personalization (RTP) Admin Community   Our TSEs are not web developers and as a result they are unable to troubleshoot most types of custom coding (ie. HTML, JavaScript, XML, etc.). Our support team is able to help with the following types of non-custom code:    Simple Munchkin Code Asynchronous Munchkin Code Asynchronous jQuery Munchkin Code SOAP API REST API   Our technical support engineers are here to assist you and our support commitment to our customers is to always work towards providing an above and beyond support experience.   Note: Our team is not against looking at custom code and, based on the subject matter expertise, our TSEs might be able to offer suggestions and recommendations, but we do want to make it clear that they are not responsible for fixing or updating any custom code that has been implemented.   Response Time   Our Technical Support Engineers are bound to responding to your cases and issues within the Service Level Agreements from your account's level of support services.  We track response milestones to ensure that your cases are being handled in a timely manner as dictated by our agreed to Service Level Targets.
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  Market Support is here to help you with your issues in the quickest and most effective manner possible.  In order for us to do that, there are a few things we really need from you before you click the submit button to create a support case with us.   First, have you searched the community for a solution? The best kind of support case is the one you don't have to submit.  The Marketing Nation Community is an expansive site with a lot of content.  Have you checked Product Docs or Support Solutions for a resolution to your problem?  Have you checked to see if there is a community discussion thread that covers your question?  The Marketing Nation community is a 24 x 7 customer resource and a quick search for a keyword and phrase maybe all that separates you from a solution to your problems.   Second, what's the best way to reach Marketo Support? Marketo Support offers a variety of ways to reach our support team.  Depending on your issue, some of the support channels might be better suited than others.   Please be aware that only contacts from your company/organization that have been identified as an authorized support contacts or authorized support administrators can submit cases to Marketo Support.       Marketo Support (Support) The Marketing Nation Support area features a case submission application that allows you to select your case priority and also select what the Case Issue and Sub-Issue is.  These selections allow our automated case routing system to assign the case to the available support engineer that can best assist you.   Spark customers can submit cases through the support portal only
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Welcome to Marketo Support This guide provides individual links that covers the following topics: Marketo Support Policies Service Level Agreement How to Contact Marketo Support How to Submit a Case Tips on Effective Case Submission Managing Authorized Support Contacts (Support Admins) Managing Your Cases How to Escalate  
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  Once you have submitted a case to Marketo support, we provide a simple way of staying connected to your case and the cases submitted from you company through the Marketo Support Portal.   You can access the support portal through your Marketo instance by selecting Help and Customer Support: You can also access the support portal directly at https://support.marketo.com and login with your Marketo credentials (login and password.)   Once you are in the support portal you can Create a Case for Marketo Support or you can also review any cases that are open and being worked on by support or review your case history.   From the My Cases navigation: You can access the following case views: Open – Cases that are being triaged by Support and pending Support’s response Closed – Cases that were created by you and are now closed Pending Fix – Cases that were created by you where Marketo is developing a fix which will be implemented at a later date Company Closed – Cases that were created by you or your colleagues that are now closed Company Pending Fix – Cases that were created by you or your colleagues where Marketo is developing a fix which will be implemented at a later date Company Open (only viewable from Case List filter) - All open cases submitted for the account   To view specific case details, click a case number.   From the Case Details, you can perform the following: Close your Case - Select the "My Case is Resolved" button to close your case Add Comments - Provide additional comments to support or respond to a Support question Add Attachment - Provide any screenshots or documents that will help illustrate the issue you are reporting   If your case has been closed there are two options available to you.     Reopen - You can reopen your case if you are not satisfied with the case resolution   Case Survey - Once your case has closed, please consider offering feedback on the level of Support you received.
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Upon signing a contract with Marketo you are provisioned a Marketo instance and a Support Service. There are four different types of Support Services which are available to meet different customer support needs: Online Business Premier Elite Each Support Service has a different Service Level Target (SLT). An SLT is the amount of time Marketo Support targets to make first contact with you after a support case has been submitted. SLTs differ for each Support Service and priority level. Priority levels range from Priority P1 to Priority P3. Here are the SLTs and priority levels for each Support Service:   Priority Online Business Premier Elite P1 1 hour 1 hour 30 minutes 30 minutes P2 4 hours 4 hours 2 hours 2 hours P3 6 hours 6 hours 4 hours 2 hours   Here are the descriptions for each priority level: Priority Description P1 Production Down: Production system, application, or critical feature/function is down. P2 Production impaired: A major feature/function is not working correctly and is blocking full use of the Marketo system, but existing production campaigns are working correctly and other features are operational. P3 Minor issue: A major issue is impacting usability of the system, but a workaround is available and major features/functions are working correctly.   Find more information About Support here!
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  Marketo Champions are customers who have demonstrated outstanding leadership in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand. Benefits and perks our Champions receive include:   Access: Meetings with our product and marketing teams to give exclusive feedback Previews: Given early previews to products, features, and releases when available Publicity: Exclusive speaking opportunities at our annual Marketo Summit and other events Networking: Special networking events with Marketo executives and fellow Champions and semi-annual conference calls Ownership: Ownership of content and exclusive activities at our annual Marketo Summit that showcase your expertise and thought leadership Credibility: Special Champion badge on Marketo Community profiles, and profiled on Marketo's corporate website Sweet Swag: Champion-exclusive swag To find out more information and apply, click here. To view a complete list of current Champions, click here. Join the Marketo Elite Today!  
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Full Details of all Marketo Support Offerings:   Support Levels Offered Service Level Response Targets   Global Contact   http://support.marketo.com :               Online Support Portal for Case management and Knowledgebase search support@marketo.com :                     Email to Case Submission supportescalations@marketo.com :   Contact Support management regarding Support services marketocares@marketo.com :      Questions regarding Support or Community access   Regional Contact Information     Americas: Hours: M-F, 6am to 6pm Pacific Toll Free US: +1.877.270.6586 Direct: +1.650.376.2302   Languages Supported: English, Spanish Observed Holidays: New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day Europe, Middle East, & Africa: Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 242 3030 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese Observed Holiday: New Year's Day Easter Monday Christmas Day St. Stephen's Day Australia Hours: M-F, 9am to 6pm Aus EST ANZ: +61 2 8310 7646   Languages Supported: English, Japanese Observed Holiday: New Year's Day                       ANZAC Day Christmas Day                        Good Friday Easter Monday                        Boxing Day Japan: Hours: M-F, 9am to 6pm JST JP: +81 3 4520 9600   Languages Supported: Japanese, English Observed Holiday: New Year's Holiday                 Marine Day Coming of Age Day                Respect for Senior Citizens Day National Founding Day          National Holiday Spring Equinox Day                Autumnal Equinox Day Day of Showa                         Sports Day Constitution Memorial Day   Culture Day Green Day                               Labor Thanksgiving Day Children's Day                         Emperor's Birthday Substitute Public Holiday       Year End   After-hours Support for Production Down Issues:   Online: Enter a Support Portal Case with Priority=P1 Phone: Call Support Line and follow the P1 prompts   Initial Response SLT We ask that you use the following priority definitions when setting your case priority:   Priority Description P1 Production down: Production system, application or critical feature / function is down P2 Production impaired: A major feature or function is not working correctly and is blocking full use of the Marketo system, but existing production campaigns are working correctly and other features are operational. P3 Minor issue: A minor issue is impacting usability of the system, but a workaround is available and major features/functions are working correctly.
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As much as we would like to have all support cases solved with a few quick response from our support team, we know that there are some cases that are going to need to be escalated to our support management team.   If you have submitted a support case and you feel that the case was improperly handled or that the solution being offered does not meet the communicated Marketo support expectations, then we would welcome the opportunity to look deeper at your specific support engagement and work with you on delivering a better resolution.   You can email supportescalations@marketo.com to escalate your issues to our support management team.  Be sure to include your case number and the details of your escalation.   Once your support escalation case has been submitted a Marketo Support Manager will contact you within 24 business hours to address the issue.   Before you send an email to supportescalations@marketo.com you must have a current active support case submitted or a recent support case that has been closed or is pending.  Support Escalations are focused on the handling of current or recent cases.  Brand new technical support issues that are sent to Support Escalations will be re-routed to our general case flow.
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  Overview Add Leads to Static Lists Use Custom Fields Overview Lead records have two primary components – lead attributes and activity logs. Lead attributes are the fields and field values within the lead record. For example, Job Title is a lead attribute. Lead Name is a lead attribute. Activity logs record the actions Marketo or the lead themselves have taken. For example, sending an email to a lead is an activity that would show in the activity log. If the lead opens the email or visits a tracked page, those activities would show in the activity log as well.   Activities in the activity log are only retained for 25 months, or 37 if you have purchased the premium data retention option. The main way to store activity data beyond the Data Retention Policy timeframe is to use the Bulk Extract API. There are two other ways you can keep a reference of these activities after the end of the Data Retention period, and they can be referenced within the Marketo UI. This article will show you how that can be done.     Add Leads to Static Lists Static lists will retain lead membership even if the activity of adding the lead to the list has been removed. This will let you have lists dedicated to specific criteria that would otherwise be removed after the data retention time period has been passed.   For example, Smart Campaign membership history is not retained after 25 months. If you are searching for members of a Smart Campaign, but a lead first became a member of the Smart Campaign more than 25 months ago, the search results would not include that lead.   An easy way to work around that is to add your leads to a static list as part of the flow of the campaign. When creating your Smart Campaign, create a new static list with the same corresponding name (makes it easier to identify later). When building the flow of your campaign, add the "Add to List" flow step so that all leads going through the campaign will be logged on the list.         Use Custom Fields Lead attributes and their field values are not affected by the Data Retention Policy. Use Smart Campaigns to populate custom fields with values based on activities your leads take. This will allow you to filter leads by these lead attributes that are not affected by the Data Retention Policy. A side benefit to this is that it is faster to search by lead attributes than by searching through lead activity logs.   Example: This approach can work for many different activities, but let’s use form fill outs as an example.   Let’s say you want to be able to identify leads who have been very active and have filled out more than 5 forms over their lifecycle. You could use the filter “Filled Out Form” with the “Min. Number of Times” constraint set to 5. However, if one of those forms filled out occurred more than 25 months ago, the filter would only be able to access 4 form fill activities in the activity log. Therefore, the lead would not pass the filter.   Instead of using the “Filled Out Form” filter, set up a Smart Campaign to write to custom fields that show you how many forms they’ve filled out, and when the first one was. Here’s how to do it:   1. Create two new custom fields in Marketo, one Score Field, and the second a Date Field.   2. Create a new Smart Campaign   3. Add the trigger “Fills Out Form” set to “is any” to the Campaign Smart List     4. Add these two Flow Steps to the Campaign Flow: Flow Step 1 : “Change Score” Score Field Name: your score field name Change: +1   Flow Step 2 : “Change Data Value” Add Choice to Flow Step Choice 1: If “your score field name”  “is empty” Attribute “your score field name” New Value: {{system.date}} Default Choice: Do Nothing       This campaign will listen for any time a lead fills out a form, add +1 to your score field, and if it’s the very first form they’ve ever filled out, it will log the date of when it was done. If the lead has ever filled out a form in the past, there will already be a date value in the date field, so the flow choice would just skip over it and do nothing.       Results You’ll See: With the original goal of identifying leads who have filled out more than 5 forms you’ll be able to filter for leads that have filled out at least 5 forms. In addition, this campaign will let you search for leads based on when they had filled out their very first form, regardless of how long ago it was. Since it’s stored in a lead field, it’s a lead attribute that is not affected by the Data Retention Policy at all.      
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Issue Clearing cache and cookies in your browser will fix a number of different problems related to page display, browser errors, and login issues.     Solution Here are links to the support articles on how to clear cache and cookies for the most commonly used browsers. Chrome Clear cache and cookies - Computer - Google Account Help   FireFox How to clear the Firefox cache | Firefox Help   Safari Safari for Mac: Manage cookies and website data using Safari   Internet Explorer https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer   Microsoft Edge Microsoft Edge, browsing data, and privacy – Microsoft privacy    
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Issue You are experiencing slow processing of campaigns, smart lists, and reports.     Solution There are three key components that can slow down an instance: Number of trigger campaigns : Trigger campaigns are always on, always listening.  If there are 50 campaigns triggering at the same time, all the 50 triggers will be in queue, slowing down your processing and routing inside Marketo. Solution: Reduce the number of Triggers. Convert some of the triggers to batches: Batches also run all the flow steps for every lead at once, instead of serially, which reduces total processing time.   Complexity of smart lists : The more complex a smart list, the harder it is for the system to figure it out, which increases backend processing and even creates campaign failures from timeouts. Solution: Reduce the number of nested smart lists called in a smart list. Whenever you ask Marketo to call another Smart List, it has to wait until all of the other smart lists finish, before putting together the final counts. Instead of Marketo looking for the list and running it, just put the filters in the trigger itself.   Volume of Leads: With regular cleaning and good systems design, it is fairly easy to keep your system running fast. Reduce the number of leads that can flow through with filters. Clean up the inactive leads at regular intervals.    
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