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    Marketo offers a number of ways to contact Marketo Support directly for assistance from our different support regions.   Support Portal (https://support.marketo.com)   The Marketo Support Portal features a web form submission to submit support cases to Marketo Support.  The form gives authorized support contacts the ability to provide details on the support issue that allows Marketo Support to efficiently and effectively assign your case to the best suited available support engineer.     Email to Case Submission   Authorized Support Contacts can email their cases to: support@marketo.com   Reminder: Cases submitted by email are all submitted with a P3 Priority   Regional Phone Contact Information   Marketo does feature the tried and true means of contact support, by the phone.  Authorized Support contacts can contact Marketo Support by calling one of the regional phone numbers listed below.   Region Contact Details Observed Holidays North America Hours: M-F, 6am to 6pm Pacific Toll Free US: +1.877.270.6586 Direct: +1.650.376.2303 New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day Europe, Middle East, Africa Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 242 3030 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese New Year's Day Easter Monday Christmas Day St. Stephen's Day Asia Pacific Hours: M-F, 9am to 6pm Aus EST ANZ: +61 2 9045 2701 New Year's Day ANZAC Day Australia Day Queen's Birthday Labour Day Christmas Day Easter Monday Boxing Day  
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  Overview Add Leads to Static Lists Use Custom Fields Overview Lead records have two primary components – lead attributes and activity logs. Lead attributes are the fields and field values within the lead record. For example, Job Title is a lead attribute. Lead Name is a lead attribute. Activity logs record the actions Marketo or the lead themselves have taken. For example, sending an email to a lead is an activity that would show in the activity log. If the lead opens the email or visits a tracked page, those activities would show in the activity log as well.   Activities in the activity log are only retained for 25 months, or 37 if you have purchased the premium data retention option. The main way to store activity data beyond the Data Retention Policy timeframe is to use the Bulk Extract API. There are two other ways you can keep a reference of these activities after the end of the Data Retention period, and they can be referenced within the Marketo UI. This article will show you how that can be done.     Add Leads to Static Lists Static lists will retain lead membership even if the activity of adding the lead to the list has been removed. This will let you have lists dedicated to specific criteria that would otherwise be removed after the data retention time period has been passed.   For example, Smart Campaign membership history is not retained after 25 months. If you are searching for members of a Smart Campaign, but a lead first became a member of the Smart Campaign more than 25 months ago, the search results would not include that lead.   An easy way to work around that is to add your leads to a static list as part of the flow of the campaign. When creating your Smart Campaign, create a new static list with the same corresponding name (makes it easier to identify later). When building the flow of your campaign, add the "Add to List" flow step so that all leads going through the campaign will be logged on the list.         Use Custom Fields Lead attributes and their field values are not affected by the Data Retention Policy. Use Smart Campaigns to populate custom fields with values based on activities your leads take. This will allow you to filter leads by these lead attributes that are not affected by the Data Retention Policy. A side benefit to this is that it is faster to search by lead attributes than by searching through lead activity logs.   Example: This approach can work for many different activities, but let’s use form fill outs as an example.   Let’s say you want to be able to identify leads who have been very active and have filled out more than 5 forms over their lifecycle. You could use the filter “Filled Out Form” with the “Min. Number of Times” constraint set to 5. However, if one of those forms filled out occurred more than 25 months ago, the filter would only be able to access 4 form fill activities in the activity log. Therefore, the lead would not pass the filter.   Instead of using the “Filled Out Form” filter, set up a Smart Campaign to write to custom fields that show you how many forms they’ve filled out, and when the first one was. Here’s how to do it:   1. Create two new custom fields in Marketo, one Score Field, and the second a Date Field.   2. Create a new Smart Campaign   3. Add the trigger “Fills Out Form” set to “is any” to the Campaign Smart List     4. Add these two Flow Steps to the Campaign Flow: Flow Step 1 : “Change Score” Score Field Name: your score field name Change: +1   Flow Step 2 : “Change Data Value” Add Choice to Flow Step Choice 1: If “your score field name”  “is empty” Attribute “your score field name” New Value: {{system.date}} Default Choice: Do Nothing       This campaign will listen for any time a lead fills out a form, add +1 to your score field, and if it’s the very first form they’ve ever filled out, it will log the date of when it was done. If the lead has ever filled out a form in the past, there will already be a date value in the date field, so the flow choice would just skip over it and do nothing.       Results You’ll See: With the original goal of identifying leads who have filled out more than 5 forms you’ll be able to filter for leads that have filled out at least 5 forms. In addition, this campaign will let you search for leads based on when they had filled out their very first form, regardless of how long ago it was. Since it’s stored in a lead field, it’s a lead attribute that is not affected by the Data Retention Policy at all.      
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!!EASTER EGG!! The ball with the Marketo logo in the upper-left corner of the screen is your Superball.  Here's a quick trick to make it bounce like it did when you first got into your Marketo instance: Hold down Ctrl (Command for Macs) + Shift, then hit the 's' key. Happy bouncing!    
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Issue: When creating an event the WebEx connector may throw the message: Error registering with webinar provider. exception="WebEx API call error; Self registration is not supported by this service type or current meeting. [WebEx exception ID = '110051'] "   Solution: Please make sure the event in WebEx is set up to receive registrations. To do this you need to go to the event in WebEx and check the registration required checkbox. References Create an Event with WebEx - Marketo Docs - Product Docs WebEx Event Center guide    
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Common questions around how Marketo can be used to track Google AdWords information:   Q: Do I have to install a special Marketo App from the Salesforce.com AppExchange to get this functionality? A: No, there's no special Marketo App to install.   Q: Will this require custom coding? A: For the first scenario, Linking a Google Adwords Ad to a Marketo Landing Page with a Form, there is no coding required at all. The second scenario, Linking a Google Adwords Ad to Any Page on Your Website, requires a little bit of coding. To help with that, the links to the appropriate KnowledgeBase articles are included in this document.   Q: I can not code, but I still want to capture my Google Adwords PPC information using Marketo. What should I do? A: If you do not have coding experience, it's best to go with the first scenario since it does not require any coding. If you are interested in the second scenario, then we recommend leveraging any internal resources you may have who can code. You can send the relevant KnowledgeBase articles to the person who do the coding for reference.   Q: What kind of reports can I build using the standard Marketo Analytics? A: Here are a few examples of reports (see the Overview for a list of other metrics you can get) Which Google Adwords campaigns generated the most revenue? Which keyword and/or search term generated the most revenue? How many opportunities were generated by each Google Adwords campaign? Number of new leads by 'CampaignID' and associated opportunities   Q: If the same lead does another Google search and then clicks through a second (or third) Google Ad, will the original PPC information be overwritten? A: By default it will be overwritten. However, if your strategy is to track the original source PPC, then you can configure the PPC custom fields to be blocked from updates. This way, once the PPC information is populated in the custom fields, subsequent Google Ad click throughs and form submissions will not overwrite the existing values. Of course if your PPC strategy is to capture the most recent PPC information, then you can leave the custom PPC fields unblocked (default) and subsequent Google Ad click throughs and form submissions (by the same lead) will overwrite the existing information.   Q: If I already have Salesforce.com custom fields to capture all the PPC information on the lead & contact objects, do I still have to create custom fields in Marketo? A: If the custom fields are already there in Salesforce.com, then you do not need to create additional fields in Marketo. As long as the sync user has visibility to those custom fields, the fields should be synced over and be mapped accordingly.   Q: How does this work in Marketo? A: At a high level, you will need to do the following: Create custom fields in Salesforce.com Build a form with hidden fields which gets values from URL parameters Build a Marketo landing page with the form on it For all your 'destination links', include the URL parameters and associated value/token When the leads click through the Google Adwords Ad to your landing page, fills out the form, the PPC information will be submitted to the hidden fields (i.e. keyword, campaign, etc.)   Q: How much does it cost to configure Marketo to capture Google Adwords information? A: There is no cost if you follow the documented instructions. The simple scenario, Linking a Google Adwords Ad to a Marketo Landing Page with a Form, is recommended as you will get the metrics you need to understand effectiveness of your Google Adwords campaigns and keywords with the standard Marketo Analytics/Reports. However, if you are interested in engaging Marketo to assist you with the configuration, Contact your Customer Success Manager and they will have someone frome our Professional Services team set up a requirements scoping call to put together a cost estimate.   Learn more:     Google Adwords and Marketo Overview Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website  
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Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords. We offer 2 options, depending on what type of web page is linked to your Google AdWords ad. Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form   This solution does not require custom coding This solution does not require any additional cost Option 2: Link a Google Adwords Ad to Any Page on your Website This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost Reporting Available (for both Option 1 and 2) Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID Additional Reporting Available if you have Revenue Cycle Analytics/Explorer Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Top 10 CampaignID’s by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Program Channel report >> Google Adwords (custom channel) metrics by quarter New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment     Learn more:   Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs  
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  Marketo Support's Mission is:   "To provide fast and friendly world-class support through creative, flexible solutions to empower Marketo Automation Software success."   Areas of Responsibility: Technical Support Engineers (TSEs) are your initial point of contact for any questions or concerns. TSEs are responsible for troubleshoot issues within your Marketo instance. Common areas within a Marketo instances which TSEs will assist with are:   My Marketo Marketing Activities Design Studio Lead Database Analytics Revenue Explorer (RCA/RCE) Calendar Deliverability Tools Search Engine Optimization (SEO) Web Personalization (RTP) Admin Community   Our TSEs are not web developers and as a result they are unable to troubleshoot most types of custom coding (ie. HTML, JavaScript, XML, etc.). Our support team is able to help with the following types of non-custom code:    Simple Munchkin Code Asynchronous Munchkin Code Asynchronous jQuery Munchkin Code SOAP API REST API   Our technical support engineers are here to assist you and our support commitment to our customers is to always work towards providing an above and beyond support experience.   Note: Our team is not against looking at custom code and, based on the subject matter expertise, our TSEs might be able to offer suggestions and recommendations, but we do want to make it clear that they are not responsible for fixing or updating any custom code that has been implemented.   Response Time   Our Technical Support Engineers are bound to responding to your cases and issues within the Service Level Agreements from your account's level of support services.  We track response milestones to ensure that your cases are being handled in a timely manner as dictated by our agreed to Service Level Targets.
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  Market Support is here to help you with your issues in the quickest and most effective manner possible.  In order for us to do that, there are a few things we really need from you before you click the submit button to create a support case with us.   First, have you searched the community for a solution? The best kind of support case is the one you don't have to submit.  The Marketing Nation Community is an expansive site with a lot of content.  Have you checked Product Docs or Support Solutions for a resolution to your problem?  Have you checked to see if there is a community discussion thread that covers your question?  The Marketing Nation community is a 24 x 7 customer resource and a quick search for a keyword and phrase maybe all that separates you from a solution to your problems.   Second, what's the best way to reach Marketo Support? Marketo Support offers a variety of ways to reach our support team.  Depending on your issue, some of the support channels might be better suited than others.   Please be aware that only contacts from your company/organization that have been identified as an authorized support contacts or authorized support administrators can submit cases to Marketo Support.       Marketo Support (Support) The Marketing Nation Support area features a case submission application that allows you to select your case priority and also select what the Case Issue and Sub-Issue is.  These selections allow our automated case routing system to assign the case to the available support engineer that can best assist you.   Spark customers can submit cases through the support portal only
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Welcome to Marketo Support This guide provides individual links that covers the following topics: Marketo Support Policies Service Level Agreement How to Contact Marketo Support How to Submit a Case Tips on Effective Case Submission Managing Authorized Support Contacts (Support Admins) Managing Your Cases How to Escalate  
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  Once you have submitted a case to Marketo support, we provide a simple way of staying connected to your case and the cases submitted from you company through the Marketo Support Portal.   You can access the support portal through your Marketo instance by selecting Help and Customer Support: You can also access the support portal directly at https://support.marketo.com and login with your Marketo credentials (login and password.)   Once you are in the support portal you can Create a Case for Marketo Support or you can also review any cases that are open and being worked on by support or review your case history.   From the My Cases navigation: You can access the following case views: Open – Cases that are being triaged by Support and pending Support’s response Closed – Cases that were created by you and are now closed Pending Fix – Cases that were created by you where Marketo is developing a fix which will be implemented at a later date Company Closed – Cases that were created by you or your colleagues that are now closed Company Pending Fix – Cases that were created by you or your colleagues where Marketo is developing a fix which will be implemented at a later date Company Open (only viewable from Case List filter) - All open cases submitted for the account   To view specific case details, click a case number.   From the Case Details, you can perform the following: Close your Case - Select the "My Case is Resolved" button to close your case Add Comments - Provide additional comments to support or respond to a Support question Add Attachment - Provide any screenshots or documents that will help illustrate the issue you are reporting   If your case has been closed there are two options available to you.     Reopen - You can reopen your case if you are not satisfied with the case resolution   Case Survey - Once your case has closed, please consider offering feedback on the level of Support you received.
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Upon signing a contract with Marketo you are provisioned a Marketo instance and a Support Service. There are four different types of Support Services which are available to meet different customer support needs: Online Business Premier Elite Each Support Service has a different Service Level Target (SLT). An SLT is the amount of time Marketo Support targets to make first contact with you after a support case has been submitted. SLTs differ for each Support Service and priority level. Priority levels range from Priority P1 to Priority P3. Here are the SLTs and priority levels for each Support Service:   Priority Online Business Premier Elite P1 1 hour 1 hour 30 minutes 30 minutes P2 4 hours 4 hours 2 hours 2 hours P3 6 hours 6 hours 4 hours 2 hours   Here are the descriptions for each priority level: Priority Description P1 Production Down: Production system, application, or critical feature/function is down. P2 Production impaired: A major feature/function is not working correctly and is blocking full use of the Marketo system, but existing production campaigns are working correctly and other features are operational. P3 Minor issue: A major issue is impacting usability of the system, but a workaround is available and major features/functions are working correctly.   Find more information About Support here!
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  Marketo Champions are customers who have demonstrated outstanding leadership in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand. Benefits and perks our Champions receive include:   Access: Meetings with our product and marketing teams to give exclusive feedback Previews: Given early previews to products, features, and releases when available Publicity: Exclusive speaking opportunities at our annual Marketo Summit and other events Networking: Special networking events with Marketo executives and fellow Champions and semi-annual conference calls Ownership: Ownership of content and exclusive activities at our annual Marketo Summit that showcase your expertise and thought leadership Credibility: Special Champion badge on Marketo Community profiles, and profiled on Marketo's corporate website Sweet Swag: Champion-exclusive swag To find out more information and apply, click here. To view a complete list of current Champions, click here. Join the Marketo Elite Today!  
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Full Details of all Marketo Support Offerings:   Support Levels Offered Service Level Response Targets   Global Contact   http://support.marketo.com :               Online Support Portal for Case management and Knowledgebase search support@marketo.com :                     Email to Case Submission supportescalations@marketo.com :   Contact Support management regarding Support services marketocares@marketo.com :      Questions regarding Support or Community access   Regional Contact Information     Americas: Hours: M-F, 6am to 6pm Pacific Toll Free US: +1.877.270.6586 Direct: +1.650.376.2302   Languages Supported: English, Spanish Observed Holidays: New Year's Day Independence Day Thanksgiving Day and the Day After Christmas Day Europe, Middle East, & Africa: Hours: M-F, 8am to 5pm GMT Europe: +353 (0)1 242 3030 UK: 0800 151 3030   Languages Supported: English, French, German, Portuguese Observed Holiday: New Year's Day Easter Monday Christmas Day St. Stephen's Day Australia Hours: M-F, 9am to 6pm Aus EST ANZ: +61 2 8310 7646   Languages Supported: English, Japanese Observed Holiday: New Year's Day                       ANZAC Day Christmas Day                        Good Friday Easter Monday                        Boxing Day Japan: Hours: M-F, 9am to 6pm JST JP: +81 3 4520 9600   Languages Supported: Japanese, English Observed Holiday: New Year's Holiday                 Marine Day Coming of Age Day                Respect for Senior Citizens Day National Founding Day          National Holiday Spring Equinox Day                Autumnal Equinox Day Day of Showa                         Sports Day Constitution Memorial Day   Culture Day Green Day                               Labor Thanksgiving Day Children's Day                         Emperor's Birthday Substitute Public Holiday       Year End   After-hours Support for Production Down Issues:   Online: Enter a Support Portal Case with Priority=P1 Phone: Call Support Line and follow the P1 prompts   Initial Response SLT We ask that you use the following priority definitions when setting your case priority:   Priority Description P1 Production down: Production system, application or critical feature / function is down P2 Production impaired: A major feature or function is not working correctly and is blocking full use of the Marketo system, but existing production campaigns are working correctly and other features are operational. P3 Minor issue: A minor issue is impacting usability of the system, but a workaround is available and major features/functions are working correctly.
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As much as we would like to have all support cases solved with a few quick response from our support team, we know that there are some cases that are going to need to be escalated to our support management team.   If you have submitted a support case and you feel that the case was improperly handled or that the solution being offered does not meet the communicated Marketo support expectations, then we would welcome the opportunity to look deeper at your specific support engagement and work with you on delivering a better resolution.   You can email supportescalations@marketo.com to escalate your issues to our support management team.  Be sure to include your case number and the details of your escalation.   Once your support escalation case has been submitted a Marketo Support Manager will contact you within 24 business hours to address the issue.   Before you send an email to supportescalations@marketo.com you must have a current active support case submitted or a recent support case that has been closed or is pending.  Support Escalations are focused on the handling of current or recent cases.  Brand new technical support issues that are sent to Support Escalations will be re-routed to our general case flow.
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Article Text If you're finding that boxes in your Facebook Lead Ads setup are not staying checked, the issue may be related to your sandbox. This fix applies only if you have ever previously set up the same pages in your sandbox.   In this situation, you began by going to Admin > Integration > LaunchPoint and adding Facebook Lead Ads . During initial setup, you checked the boxes for the Facebook pages you want to connect to Marketo. It appeared to be set up correctly.     However, you later discovered that one or more of them actually fail to work. The next time you looked at it, some of the boxes were mysteriously un-checked.     The issue here is that the page/s you selected were previously used in a sandbox (for instance, to test them out before setting them up in production). Once you decided to move them to production, your natural assumption was that you needed to delete the sandbox integration and re-create it in production.   However, deleting the integration from the sandbox does not break the connection with Facebook. As far as Marketo is concerned, that page is still in use by the sandbox, even if the integration is deleted.   To resolve this issue, you will need to clear the page from use on the old instance and allow it to be used on the new instance. Follow these steps: Log into the instance where the Facebook page was previously used. Create a new FB Lead Ads integration (with the user who has admin rights on the page that unchecked itself). Uncheck the page and click Next . Ignore mapping and click Save .   Note: It isn't possible for Marketo Support to tell you which instance the Facebook page was used on.
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If you're finding that boxes in your Facebook Lead Ads setup are not staying checked, the issue may be related to your sandbox. This fix applies only if you have ever previously set up the same pages in your sandbox.   In this situation, you began by going to Admin > Integration > LaunchPoint and adding Facebook Lead Ads . During initial setup, you checked the boxes for the Facebook pages you want to connect to Marketo. It appeared to be set up correctly.     However, you later discovered that one or more of them actually fail to work. The next time you looked at it, some of the boxes were mysteriously un-checked.     The issue here is that the page/s you selected were previously used in a sandbox (for instance, to test them out before setting them up in production). Once you decided to move them to production, your natural assumption was that you needed to delete the sandbox integration and re-create it in production.   However, deleting the integration from the sandbox does not break the connection with Facebook. As far as Marketo is concerned, that page is still in use by the sandbox, even if the integration is deleted.   To resolve this issue, you will need to clear the page from use on the old instance and allow it to be used on the new instance. Follow these steps: Log into the instance where the Facebook page was previously used. Create a new FB Lead Ads integration (with the user who has admin rights on the page that unchecked itself). Uncheck the page and click Next . Ignore mapping and click Save .   Note: It isn't possible for Marketo Support to tell you which instance the Facebook page was used on.
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Included in this Article   Overview Adwords Setup Setting up a Revenue Model Creating Custom Columns   Overview A custom column in Google AdWords allows you to assign a specific conversion type or types to a unique column for reporting purposes. Below, we will describe the steps of creating a custom column in your Google Adwords account. For more information about remarketing through Google AdWords, check out our Product docs here: Personalized Remarketing in Google - Marketo Docs - Product Docs     Adwords Setup In Marketo, we connect to Adwords through a Launchpoint service, and when it’s set up it just grabs whatever Adwords session is connected at the time the service is created: This can cause problems if you’re logged into the “wrong” AdWords account when you set up the Marketo connector. To make sure you’re absolutely connecting the correct installation, clear your cache and cookies, close any Adwords tab and re-log into the Adwords account you want to connect to Marketo. Then set up the Launchpoint connector in a new tab.       Setting up a Revenue Model In our analytics section, we now set up a revenue model with stages and assign each stage an Adwords Conversion.     Each of the Conversions you assign to AdWords here would need to be set up as separate custom columns in AdWords if you want to see the detail on each one. The columns will then display a numeric value for how many records qualify for each Conversion. You could certainly group them together as well if you have similar Stages/Conversions.       Creating Custom Columns To set up the custom columns, sign in to your Adwords account, then select Columns -> Modify Columns -> Campaign #1 -> Custom Columns:     In the Custom Columns panel, pick “Add Column,” under “Select a Metric” pick “Conversions” and “Conversions” again. This will add conversions to your selection screen.       When you create a custom column, you will see all the conversion names that you set up in Marketo and they will be attached to revenue stages!   You will need to determine which Conversions you want to report as columns and set up a custom column for each one. As an example, we will set up one column for each of the Conversions.   Once all your columns are created, click “Add all columns” to add them to your view and sort them as you’d like by clicking and dragging.   Check the box at the bottom and give your view a name so you don’t have to re-create it again:   In the new view, you will have one column for each conversion that you set up, named however you named it. The conversion data will be the number of leads meeting each stage in Marketo or Conversion in AdWords. Multi-touch attribution may deliver fractions of records so it’s possible to see .5 or .33 in addition to whole numbers.    
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  Overview Add Leads to Static Lists Use Custom Fields Overview Lead records have two primary components – lead attributes and activity logs. Lead attributes are the fields and field values within the lead record. For example, Job Title is a lead attribute. Lead Name is a lead attribute. Activity logs record the actions Marketo or the lead themselves have taken. For example, sending an email to a lead is an activity that would show in the activity log. If the lead opens the email or visits a tracked page, those activities would show in the activity log as well.   Activities in the activity log are only retained for 25 months, or 37 if you have purchased the premium data retention option. The main way to store activity data beyond the Data Retention Policy timeframe is to use the Bulk Extract API. There are two other ways you can keep a reference of these activities after the end of the Data Retention period, and they can be referenced within the Marketo UI. This article will show you how that can be done.     Add Leads to Static Lists Static lists will retain lead membership even if the activity of adding the lead to the list has been removed. This will let you have lists dedicated to specific criteria that would otherwise be removed after the data retention time period has been passed.   For example, Smart Campaign membership history is not retained after 25 months. If you are searching for members of a Smart Campaign, but a lead first became a member of the Smart Campaign more than 25 months ago, the search results would not include that lead.   An easy way to work around that is to add your leads to a static list as part of the flow of the campaign. When creating your Smart Campaign, create a new static list with the same corresponding name (makes it easier to identify later). When building the flow of your campaign, add the "Add to List" flow step so that all leads going through the campaign will be logged on the list.         Use Custom Fields Lead attributes and their field values are not affected by the Data Retention Policy. Use Smart Campaigns to populate custom fields with values based on activities your leads take. This will allow you to filter leads by these lead attributes that are not affected by the Data Retention Policy. A side benefit to this is that it is faster to search by lead attributes than by searching through lead activity logs.   Example: This approach can work for many different activities, but let’s use form fill outs as an example.   Let’s say you want to be able to identify leads who have been very active and have filled out more than 5 forms over their lifecycle. You could use the filter “Filled Out Form” with the “Min. Number of Times” constraint set to 5. However, if one of those forms filled out occurred more than 25 months ago, the filter would only be able to access 4 form fill activities in the activity log. Therefore, the lead would not pass the filter.   Instead of using the “Filled Out Form” filter, set up a Smart Campaign to write to custom fields that show you how many forms they’ve filled out, and when the first one was. Here’s how to do it:   1. Create two new custom fields in Marketo, one Score Field, and the second a Date Field.   2. Create a new Smart Campaign   3. Add the trigger “Fills Out Form” set to “is any” to the Campaign Smart List     4. Add these two Flow Steps to the Campaign Flow: Flow Step 1 : “Change Score” Score Field Name: your score field name Change: +1   Flow Step 2 : “Change Data Value” Add Choice to Flow Step Choice 1: If “your score field name”  “is empty” Attribute “your score field name” New Value: {{system.date}} Default Choice: Do Nothing       This campaign will listen for any time a lead fills out a form, add +1 to your score field, and if it’s the very first form they’ve ever filled out, it will log the date of when it was done. If the lead has ever filled out a form in the past, there will already be a date value in the date field, so the flow choice would just skip over it and do nothing.       Results You’ll See: With the original goal of identifying leads who have filled out more than 5 forms you’ll be able to filter for leads that have filled out at least 5 forms. In addition, this campaign will let you search for leads based on when they had filled out their very first form, regardless of how long ago it was. Since it’s stored in a lead field, it’s a lead attribute that is not affected by the Data Retention Policy at all.      
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Summary Leads/Forms are not appearing in Marketo but are appearing in Linkedin Issue Troubleshooting LinkedIn Lead Gen Forms issues - Leads/ Forms are not appearing in Marketo but are appearing in LinkedIn Solution Most of the time this issue is caused by insufficient permissions for the user specified in the LaunchPoint Service under "Admin > LaunchPoint." This article mentions what is required for LinkedIn lead gen forms to work on LinkedIn for the user, this is not for Marketo but it makes a great reference. https://www.linkedin.com/help/lms/answer/79635  For Marketo, we require full permissions for the integration to work.  - Campaign Manager OR Account Manager (The integration user will only be able to have one of these permissions) - Company Page Admin  - Lead Gen Forms Manager  Ensure that the user has all 3 permissions. If you made some changes to the permission, re-authorize LaunchPoint service and, try again. I would also recommend deleting and re-creating the LaunchPoint service. It is recommended every time you make changes to the permission so that the connection works without any issue. You could see the form in Marketo after this step.   If any one of the permissions is added later, I recommend creating a test lead on the form referring the document - https://www.linkedin.com/help/lms/answer/94217. The leads that fill out the form after this step would be found on Marketo. You could List Import the other leads that filled out the form.  If you are still facing the issue after verifying the above steps, please raise a support ticket with Marketo. We could verify whether the issue is with Marketo or the Integration itself. 
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Issue Clearing cache and cookies in your browser will fix a number of different problems related to page display, browser errors, and login issues.     Solution Here are links to the support articles on how to clear cache and cookies for the most commonly used browsers. Chrome Clear cache and cookies - Computer - Google Account Help   FireFox How to clear the Firefox cache | Firefox Help   Safari Safari for Mac: Manage cookies and website data using Safari   Internet Explorer https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer   Microsoft Edge Microsoft Edge, browsing data, and privacy – Microsoft privacy    
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