RTP works very closely with your Marketo Lead Database to pull information about previous visitors, which makes it important for Marketo and RTP to keep accurate and matching information about visitors. There are 3 scenarios that can arise based on how much information is known about the visitor, and each is handled differently. These scenarios are described below.
When this kind of lead fills out a Marketo form:
When this kind of lead receives a Marketo email campaign and clicks on a link in the email:
Any changes to the lead's data will be synced between Marketo and RTP within 5 minutes