Result for Smart List is greater than Landing Page Performance Report

Summary

Result for Smart List using Web Page constraint is greater than the result for the total of conversion on Landing Page Performance Report. 

Issue

Result for Smart List using Web Page constraint is greater than the result for the total of conversion on Landing Page Performance Report. 

Solution

Ensure to append version number to the Landing Page when renaming and ensure each Landing Page has a unique name.

Root Cause

•             Smart List looks at the information written to the lead’s activity log.
•             The Web Page constraint looks at the label and not the ID of the Landing Page.

If the Landing Page was renamed, it will show a different result depending what is written to the lead’s activity log.

>> Example 1:
Lead A filled out the Form when the Landing Page was called LP1.
Lead B filled out the Form when the Landing Page was called LP2.
Smart List:
Filter 1: Filled out Form
Form is XXX
Web Page is LP2
Result: In this scenario, the result will only display Lead B.

>> Example 2:
Lead A filled out the Form when the Landing Page was called LPX (ID111)
Lead B filled out the Form when the Landing Page was called LPX (ID112)
Smart List:
Filter 1: Filled out Form
Form is XXX
Web Page is LPX
Result: In this scenario, the result will display Lead A and Lead B.

•             Landing Page Performance Report look at data specific to the asset ID.
•             Landing Page Performance Report only look at active Landing Pages, therefore data for the deleted Landing Page(s) will not be included.
•             If the Landing Page is renamed, it will be reflected on the Landing Page Performance Report (i.e. the Landing Page Performance Report will display the new name going forward).
 

Environment

> Landing Page Performance Report conversion 
> Smart List constraint Web Page