The Program Opportunity Analysis report in Revenue Explorer is not showing the expected First Touch (FT) or Multi-Touch (MT) attributions for a program when a member of the program has a role on an opportunity and a success status within the program.
Marketo using the following method to determine Program Attribution of Opportunity dollars and unit
Review the activity log of the record in Marketo to verify when the opportunity was created. Compare this to when the record became acquired by a program and/or reached a success status within the program. If the opportunity was created prior to either of these activities taking place, then the attribution for created and the associated revenue will not be applied. Additionally if the opportunity is closed prior to the record reaching a success state within the program, the closed-won attribution will not be applied.
Who This Solution Applies To
Instances with Revenue Explorer/RCE