When trying to import a list of people into Marketo via a list import, their names are being left blank despite being listed clearly in your CSV.
Example CSV headers:
John Smith JS@email.com
Smith John SJ@email.com
Greg Jones GJ@email.com
Full Name is a system managed field that is blocked from being updated by list imports.
You will want to split the one column of Name, into two columns of First Name and Last Name. This document from excel shows how to split the one Name cell into two different cells.