Links not excluded in Email Link Performance Report

Issue

An email link performance report is configured to find people who have clicked in a link in these emails that does not contain 'unsubscribe', however, it still shows links within the email that contains 'unsubscribe'.

Solution

To exclude certain links from reporting, export the results and remove the links in excel.

Root Cause

This would be expected as the smart list does not exclude unsubscribe links or specific links from displaying in the report, the unsubscribe links will still appear if any of the people clicked on other links in the emails.

Example 1

  • An email is sent to two leads named Bob and Mary
  • Bob clicks on the unsubscribe link
  • Mary clicks on the unsubscribe link and another link
  • The email link performance report is configured to report on the email and filter people who have clicked on a link in the email that does not contain 'unsubscribe'
  • The email link performance report will show all the links that Mary clicked on as Mary qualified for the smart list. The links that will be displayed include the unsubscribe link as well as the other link.


Example 2

  • An email is sent to two leads named Bob and Mary
  • Bob clicks on the unsubscribe link
  • Mary clicks on another link
  • The email link performance report is configured to report on the email and filter people who have clicked on a link in the email that does not contain 'unsubscribe'
  • The email link performance report will show the link that Mary clicked on as Mary qualified for the smart list. There will be no unsubscribe link displayed in the report as Mary did not click on the unsubscribe link.

Environment

  • Email Link Performance Report
  • Analytics
  • Smart List

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