Error Importing Program -Token Is Not Available in the Destination Subscription

[#1]

Issue

Issue Description

Importing a program from one subscription to another is failing and is returning the following error sent via email:

Marketo encountered an error while importing [Program Name]
The token "lead.First Name" is not available in the destination subscription. It is either a custom field that you have to create or need to be synced from your CRM system, if you use one.

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Solution

Issue Resolution

• Check if there is any malformed lead.First Name token in email
• Check if there is any malformed lead.First Name token in email template used by the email(s) in the program
• Check if there is any malformed lead.First Name token within a program token
• Check if there is any malformed lead.First Name token within smart campaign flow step(s)

This error has been known to occur when the email template had a lead token coded as follows, with a line break between 'First' and 'Name':

{{lead. First
Name}}

Note: In this scenario, the error message received via email is actually referring to the token in the email template that contains a line break between 'First' and 'Name' but is stripped out on the message when HTML is rendered.