Durable Unsubscribe Activity Log

Issue

What does the Data Value Change activity with following reasons mean?

System flow action sysActionChangeDataValue updateLeadEmailStatus

System flow action sysActionChangeDataValue resetLeadEmailStatus


Solution

Both Data Value Change activity reasons are a result of an automated process known as Durable Unsubscribe

https://docs.marketo.com/display/public/DOCS/Durable+Unsubscribe

'updateLeadEmailStatus' refers to durable unsubscribe updating existing records. So when a record's unsubscribe value get's manually changed, the other duplicate record(s) that has the same email address will get updated by the durable unsubscribe and 'updateLeadEmailStatus' will be logged for the updated leads.

Whereas, 'resetLeadEmailStatus' refers to durable unsubscribe updating a new record, when its existing duplicate record(s) that has the same email address have 'unsubscribed=true'. So when a new record is created and the other duplicate records have 'unsubscribed=true', the new record will be updated by durable unsubscribe and 'resetLeadEmailStatus' will be logged for the new record.

The 'resetLeadEmailStatus' can also occur as follows:

  1. Existing lead in Marketo has unsubscribed value set to 'True'
  2. Lead is imported into Marketo with unsubscribed value set to 'False'. Momentarily, we can see this reflected in Marketo.
  3. Lead's unsubscribed value is changed back to 'True' with reason 'resetLeadEmailStatus'. This is because "When a lead is imported, the unsubscribe flag WILL NOT be overwritten by the import." Durable Unsubscribe

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