wanted: Demand Generation Contractor (6 months with potential to convert to full-time)

Anonymous
Not applicable

wanted: Demand Generation Contractor (6 months with potential to convert to full-time)

Hi,

I'm looking for a Demand Generation Manager contractor from about April to September. This position will be based in Palo Alto, CA. Below are the details:

Responsibilities:

  • Support and execute multi-channel demand generation programs (i.e. events, digital campaigns, email nurture campaigns) that is compelling to the targeted Fortune 500 leads
  • Create and enhance persona-based email nurture campaigns
  • Partner with sales and product marketing to develop and execute account-based marketing programs that generates leads for sales pipeline
  • Program manage outside vendors that contribute to demand creation programs including designers, copywriters, email providers and list agencies
  • Ensure inbound traffic can be converted into known leads through a consistent process
  • Develop and create emails and landing pages with Marketo
  • Collaborate and provide actionable feedback to improve and refine demand gen programs through testing, refinement and best practices
  • Analyze and present which programs are outperforming and which programs to revamp
  • Manage sales development representative team

 

Qualifications:

  • Bachelor’s degree in related field
  • 5+ years of B2B program management experience in high-tech
  • Strong program / project management skills to prioritize and manage multiple projects simultaneously to completion
  • Proven hands-on experience with Marketo, Salesforce, web analytics and reporting
  • Collaborator and team player who can work with a diverse group with strong leadership and cross-functional project leadership skills
  • Self-starter who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

If interested, please email me directly at olivia@maana.io