Title: Outbound Marketing Specialist
Company: Appia, Inc.
Location: Durham, NC
Compensations: Competitive salary and comprehensive benefits package
Reports to: Director, Revenue Marketing
The Outbound Marketing Specialist on Appia’s Revenue Marketing team supports our demand generation strategy by leveraging multiple channels and program tactics, including but not limited to: email marketing, syndicated campaigns, database management, webinars, real-time web personalization, and more. The right candidate for this position MUST have significant hands-on marketing automation experience using Marketo, along with a mix of proven ability to develop marketing communications for various channels to drive demand and funnel conversions, solid analytic skills to measure and report on the effectiveness of programs, obsessive attention to detail, and desire to excel and over-achieve at every step of the way.
About Appia (A Digital Turbine Company)
Appia is the leading independent mobile user acquisition network. Appia has delivered more than 100 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Currently Appia operates in multiple offices worldwide including San Francisco, Singapore, Durham, Beijing, Cork, and Mexico City. More information is available at www.appia.com, @Appia, and Appia’s Blog.