LEAF is seeking a Marketo certified expert for a temp assignment. In this position, the candidate will plan and implement various Marketo dashboards, reports, etc. by utilizing all aspects of Marketo’s automation platform including Marketo’s Revenue Cycle Explorer. This candidate must have a solid working knowledge of Marketo and experience determining ROI through its various tools.
- Responsible for setting up the perquisites within LEAF’s Marketo instance in order to utilize RCE to the fullest
- Create reports and dashboards that provide visibility into marketing program performance, measure campaign efficiency, channel metrics, opportunity stages as well as pipeline and revenue attribution and ROI
- Create the mapping of workflows and procedures to support this effort
- Responsible for creating and setting up the Revenue Models
- Responsible for creating reports using the Success Path Analyzer to explore and measure the results of the sales cycle
- Utilize Marketo’s lead scoring to build backend workflows to properly score and assign leads for the sales reps
- Utilize the Engagement score to create benchmarks and reports to see how effective the content is in the current engagement programs
- Advanced user of Marketo and Marketo Revenue Cycle Explorer
- Marketo Certification preferred
- Marketo Certified Revenue Cycle Analyst preferred
- Excellence in verbal and written communication
- Strong understanding of digital campaign tracking and keen ability to use data to optimize performance
To learn more about LEAF, visit www.LEAFnow.com.
To apply today, visit www.LEAFnow.com/careers/