Eversource Energy is seeking a marketing campaign analyst who will work as part of a motivated team that is responsible for increasing residential customer engagement and awareness of Eversource’s energy efficiency offerings. S/he will assist in developing and executing a digitally-focused communication strategy that motivates customers to take energy-saving actions and participate in energy efficiency programs. The position will require collaboration and coordination with multiple areas of the energy efficiency organization in addition to other customer-facing areas of Eversource.
- Develops and implements marketing campaigns from start to finish (customer selection, content creation, execution, tracking metrics, evaluating and reporting on impact)
- Drives projects focused on increasing awareness of and participation in Eversource’s energy efficiency programs
- Assists with developing and implementing a communication strategy focused on the customer journey with string of communications over time (not just one-offs)
- Collaborates with several areas of energy efficiency and others on content creation; aggregates and incorporate relevant information into communications
- Effectively communicates campaign successes and failures to the team
- Assists with designing communications that translate complex information into concise visuals
- General interest using communications to influence customer behavior and motivating customers to be more energy efficient
- Measures, tracks and reports results of projects and initiatives related to customer engagement
Qualifications:
- Experience designing, executing, and tracking results of email campaigns
- Experience using Marketo platform
- Basic knowledge of email marketing best practices (subject lines, layout, distribution) and market test concepts (A/B testing)
- Familiarity with behavioral science techniques a plus; use techniques to modify wording/presentation of information
Education: Bachelor’s degree in marketing, business, or environmental studies
Experience: Minimum of 5 years in marketing or related field
Licenses & Certifications: Marketo Certification a plus
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Location: Westwood, MA office is preferable, but option to report to other Eversource offices in Berlin (CT), Manchester (NH), or Springfield (MA)
Worker Type: Regular
Number of Openings: 1
SEO Category: Customer Service Jobs
EEO Statement: Eversource Energy is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, sexual orientation, gender identity, national origin, religion, disability status, or protected veteran status.
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