Job Title: Marketo Campaign Management and Demand Gen Analyst
Interested in an exciting career in the healthcare industry? EHE a pioneering leader in healthcare and wellbeing has an opening for a Marketing Campaign Management Analyst. We’re seeking a Marketing Operations Analyst that will develop and deploy our marketing campaigns. The candidate will be the point person; working directly with our Marketing team and be responsible for the setup, deployment and analysis of numerous multi-touch email nurture streams.
The Marketing Operations Analyst will oversee the management of marketing systems and processes, while working to maintain and improve the multi-nurture email streams required by Marketing. The ideal candidate will have extensive experience using Marketo, as well as designing, developing, and managing Marketo integrations with Salesforce.com and the company’s website.
Responsibilities
- Serve as the primary contact for building and deploying complex multi-touch, logic-driven nurture streams in Marketo
- Manage the Marketing Operations calendar
- Report to the business the status updates of programs in market at that time
- Serve as the primary Marketo power user/administrator and oversee its development
- Support the data integration between Marketo and Salesforce
- Establish, maintain and document scalable processes that ensure best practices for our GTM strategies
- Troubleshoot system integrations, and drive new systems integration projects as needed
- Complete campaign analytics and reporting, share with departments and drive program improvements as needed
Requirements
- Bachelor’s degree in a technical or analytically related field (e.g., Science, Technology, Finance)
- 1+ years of Marketo experience
· Demonstrated ability for building complex nurture streams in Marketo
- Comfortable working in a fast-paced marketing environment, where requirements often change
- Exceptional organizational skills and attention to detail
- Capable of managing multiple priorities in progress at the same time
- Comfortable providing guidance for competing demands and managing expectations
- Demonstrated analytical capability
- Advanced proficiency with MS Excel
- Web analytics and web development experience a plus
- Excellent written and verbal communication skill
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