Marketing Operations Specialist

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Anonymous
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Marketing Operations Specialist

Title:  Marketing Operations Specialist

Location:  Tempe, AZ Headquarters

Reports to:  Director of Marketing

The successful candidate must have:

  • Hands-on experience with Marketo – certification strongly preferred
  • Experience with campaign performance metrics and reporting.
  • Experience managing data in Salesforce and how it integrates with Marketo
  • Hands on experience creating graphics in Photoshop or In Design
  • High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion

Ideal candidate would possess:

  • Experience working on a creative team at a software company
  • Basic HTML abilities
  • Experience setting up complex workflows and an understanding of  how leads flow through different campaigns using triggers and filters
  • The ability to plan, develop and execute segmented marketing campaigns for different channels such as email, event, web form, social media and advertising programs
  • Knowledge of A/B testing and best practices to optimize all aspects of campaigns
  • Experience with tradeshows/marketing events
  • An understanding of how Marketo pulls data from Salesforce using filters to create segmented lists
  • Knowledge of maintaining data cleanliness between Marketo and Salesforce
  • Experience with lead scoring, lead lifecycle and data management campaigns
  • Proficiency in managing security, users, roles, groups, queues, and assigning leads in Salesforce
  • Experience working with sales team as it relates to successfully executing a campaign, gaining buy-in and gathering feedback

For more information about this role, visit Marketing Operations Specialist | Ipro Tech