Marketing Operations Specialist - Providence, RI

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Level 7 - Champion Alumni

Marketing Operations Specialist - Providence, RI

Upserve is looking for a Marketing Operations Specialist to join our team in Downtown Providence, RI.  Interested?  Apply now or message me here or on LinkedIn.

Responsibilities:

  • Manage the systems, tools, and technology that enable efficient and effective campaign launches
  • Enable our marketing and sales teams to connect with thousands of restauranteurs throughout the United States
  • Automate Workflows - Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize workflows for marketing and sales productivity.
  • Marketo Campaign Execution - Work with the demand generation team to help them operationalize marketing campaigns between Marketo and Salesforce.
  • Measurement, Tracking, Reporting - Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
  • Lead Management - Maintain, enhance and optimize our lead management process in coordination with the sales and marketing team leads.
  • Database Hygiene - Work with team to maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, SalesForce & other third-party data providers.

About You:

  • Understands how to accelerate growth by creating scalable marketing programs through automation
  • A passion for operational efficiency and thrive on driving revenue through automation
  • BA/BS or equivalent working experience
  • 1-2 experience with marketing automation/email service provider or tool  (Marketo preferred).
  • Moderate knowledge of Salesforce.com (or other CRM tool)
  • Understanding of modern marketing
  • A strong knowledge of marketing automation and email marketing best practices
  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
  • Ability to work cooperatively across departments
  • Strong understanding and previous work experience with Microsoft Excel
  • BONUS POINTS: Marketo Certified Expert and/or Marketo Revenue Cycle Analytics Certified.
  • ​BONUS POINTS​: Proficient in HTML/CSS