The Marketing Operations Manager oversees the operational structure supporting all of LYONSCG marketing campaigns, automation, data, and reporting.
The Marketing Operations Manager will play a critical role in the company’s corporate marketing organization, responsible for overseeing all marketing systems and processes, and working to maintain and improve the entire lead generation lifecycle, from campaign set up to lead scoring, nurturing, routing and reporting. He/she will help ensure that the marketing team is meeting their targets, choosing the best possible tactics to accomplish our sales and marketing goals and create an environment of predictability.
This role is extremely data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing strategy and overall investments. He/she will have extensive experience working in Marketo, including designing, developing, and managing Marketo integrations with Salesforce.com, websites, and other third-party applications. The role will also be responsible with the data standardization and hygiene.
This position will work across sales and marketing functions to drive marketing impact, prove ROI and increase operational efficiency.
MARKETING TECHNOLOGY IMPLEMENTATION AND OPTIMIZATION
DATA DEVELOPMENT AND INTEGRITY
ANALYSIS AND REPORTING
Lyons Consulting Group (LYONSCG) is a leading digital agency and global commerce service provider. From creative to technology to marketing, we offer a comprehensive set of services to help retailers and brands craft successful digital commerce strategies, put them into practice, and continually optimize them for long-term success. LYONSCG is part of the Capgemini Group.
We are a values-driven company, and our teams are highly collaborative and eager to learn and share their knowledge. We always operate as ONE TEAM, knowing that we each play a critical role in enabling client success. We work together to solve problems and achieve our goals. Together, we celebrate both our individual and collective successes.