Marketing Lead Nurture Specialist - Providence, RI

Valerie_Armstro
Level 10

Marketing Lead Nurture Specialist - Providence, RI

Upserve is looking for a Marketing Lead Nurture Specialist to join our team in Downtown Providence, RI.  Interested?  Apply now or message me here or on LinkedIn​.

Responsibilities:

  • Using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to turn interested, qualified leads into successful customers.
  • Analyzing and interpreting what behaviors and patterns make customers successful and more likely to be retained by Upserve
  • Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action.
  • Finding new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
  • Creating and implementing new projects and creative ideas that help improve customer conversion rates.

About You:

  • Understands that driving inbound leads is a marathon not a sprint
  • A passion for helping the sales team reach their goals
  • Thrives on planning and long term goals with big rewards
  • BA/BS or equivalent working experience
  • Expertise in marketing automation and database segmentation to build and optimize the right nurturing tracks
  • Previous experience in Marketo/Salesforce
  • Strong command of all marketing tactics, not just email
  • Excellent writer and communicator