Hey, Marketo Nation! We're looking for a versatile marketer with a knack for both digital creative/content and mar-tech savvy to bring our marketing automation efforts to the next level. We've been using Marketo for about two years and have established a good base of programs and strategies, but we know we can do more, and do it more effectively. This position would allow you go get your hands on a lot of different projects and would offer the creative freedom to identify opportunities and try new ideas to make an impact.
The Marketing Automation Specialist (digital marketing specialist) is responsible for developing, executing, and adjusting successful marketing automation programs to support product marketing objectives as well as broader company-wide marketing initiatives. As a Marketo Admin, this role requires both marketing and technology savvy to ensure Marketo is properly synced and integrated with all platforms (e.g. BetterCMS, Adwords, Salesforce.com, GoToWebinar, etc.) involved in marketing communications. This position is responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences and conversion through our digital marketing communications programs.
The main objectives/responsibilities of this position include, but are not limited to the following:
Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm