By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Marketing Automation Specialist position will own the global customer email program to ensure email campaigns are successfully implemented from the planning stage to execution for Bio-Techne brands. This individual will drive overall strategy and best practices for program enhancements to maximize customer value and campaign results. This person must have a passion for continually pushing the email program to the forefront in relation to competitive and industry standards. This role will support other additional digital marketing activities for Bio-Techne brands.
Works with management to identify and scope opportunities, work with project teams and end users to plan and implement marketing automation to increase customer engagement and drive revenue. Facilitates the development of ROI/effectiveness analysis. Stays abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Perform additional duties as assigned
Knowledge, Skills, and Abilities: