Macmillan Learning, a publisher of textbooks and educational digital products for high school and higher education, is looking to hire a Marketing Automation Specialist in New York or Boston with 2-3 years Marketo and Salesforce experience.
Apply online: Careers
Here are the details:
The Marketing Automation Specialist will be the primary driver for the development and execution of lead generation, nurturing, and scoring, resulting in automated marketing programs that create qualified sales leads and awareness of Macmillan Learning disciplines, product lines, and campaigns that drive growth. This position will work closely with the digital marketing, marketing, product, and sales teams to create engaging lead qualification programs while tracking and reporting on their effectiveness. Experience with Marketo is required (certification preferred), and knowledge of Google Analytics and Salesforce.com is preferred.
Required Skills / Knowledge:
Educational Background Required:
Not sure if you were able to fill the position listed above, but I wanted to reach out and introduce you to AGAIN Interactive. We are a Digital Services Partner with Marketo and I believe we could be an asset to Macmillan Learning's marketing automation needs.
AGAIN is a marketing automation & digital marketing services provider. We have been working with Panasonic for over 2 years now driving a very successful Marketo execution - which has led to tremendous results.
If you and your team are interested in learning more about how we can work together, please let me know.