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The Marketing Automation Specialist is responsible for collaborating with internal marketing groups to create, manage and optimize digital campaigns/programs to create high-quality opportunities for Kasasa's internal sales team. This role reports into the Senior Marketing Automation Manager, and is responsible for the setup, deployment, and management of automated campaigns in Marketo, including integration of all campaign assets. The ideal candidate is an experienced marketing professional who is passionate about process, driving simplicity from complexity, team collaboration and enjoys being hands on within Marketing
Automation software. You will have experience maintaining and improving marketing automation efforts in a fast-paced environment, and be an extremely detail-oriented self-starter who has the ability to hit tight deadlines with flawless execution. You'll have experience with lead scoring, offline campaign integration, nurture programs, and lead generation flows into CRM. As part of our highly collaborative team, you bring enthusiasm and new ideas to help enhance the operational efficiency of the company.
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