The Marketing Automation Manager will lead and support marketing teams in developing and executing marketing campaigns based on cyclical marketing strategies, through automated campaign activities via Marketo including building, deploying and tracking campaign performance via reports along with dashboards.
Principle Duties and Responsibilities:
Leads and supports marketing teams in developing and executing marketing campaigns based on cyclical marketing strategies.
Coordinates data governance including the Marketo + Salesforce.com integration and data management between the two systems.
Supports the adoption of marketing automation within the a various marketing groups across the company
Other Preferred Attributes: