We have an open position for a Marketing Automation Manager position at UPS in Atlanta, GA. Details of the job are below. If you are interested and have the skill set we are seeking please respond to this post and also apply via the "Apply Now" link at the bottom of this post. Thanks!
The Marketing Automation Manager is responsible for developing, executing and measuring email, demand generation, and multi-channel lead nurturing campaigns through UPS’s marketing automation system (i.e., Marketo). He/She collaborates with Marketing and Sales on campaign strategy, requirements, and design. This position is responsible for all aspects of program creation and execution within Marketo—inclusive of target selection, list segmentation, email compliance, email creation, workflow development, scoring model refinement, reporting, and performance optimization. The Marketing Automation Manager serves as the Marketo subject matter expert for the group, and provides training and guidance to new Marketo users. He/She provides guidance on the global rollout of the marking automation tool, providing insights on topics such as system configuration, supporting processes, documentation, and best practices. This position contributes to the management of the Marketo data health, cleanliness, and integrity.
The Marketing Automation Manager measures, analyzes, and optimizes campaign performance, leveraging A/B testing techniques. He/She collaborates with key stakeholders in marketing and sales on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, and return on investment plans to enforce consistency across customer segments and audiences. This position monitors email, demand generation, and nurtures best practices through external benchmarking surveys, conferences, and periodicals to influence internal policy development, strategy development, and implementation. He/She interacts with key marketing automation system stakeholders to ensure the system and supporting processes meet stakeholder needs and email channel, lead generation, and multi-channel nurturing best practices.
Responsibilities and Duties
Knowledge and Skills
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law